Gov Launches £9.5m Fund to Help More UK People Get Online | ISPreview UK

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The UK Government (DSIT) has today moved to complement their recently introduced Digital Inclusion Action Plan (DIAP) by launching a new £9.5m Digital Inclusion Innovation Fund (DIIF). The fund is designed to support local authorities, charities and research organisations in helping to get people online who might otherwise struggle.

According to some recent data from Ofcom, the proportion of UK adults with home internet access (broadband) remains plateaued at 94% (here) and the majority of adults without access at home report a lack of interest in having it. Some 81% stated that they see no need to connect online, although 43% of those who don’t go online at home have still asked someone else to do something for them online.

NOTE: Data from the Lloyds’ Consumer Digital Index 2024 suggests that 7.9 million adults across the UK lack basic digital skills, while 1.6 million people live offline altogether.

In addition, 76% of those who do not go online at home reported that nothing would prompt them to get connected in the next 12 months, which helps to underline the challenge that the government faces in trying to address this most complex of issues.

The new £9.5m Digital Inclusion Innovation Fund (DIIF) will attempt to help address this by working with local councils, charities and research organisations to offer grants worth £25,000 to £500,000 to help boost digital inclusion and skills in England. The devolved governments in Scotland, Wales and Northern Ireland will determine their own arrangements for the distribution of funding to best support local digital inclusion.

Funding Allocations for Devolved Governments

Allocations for the Devolved Governments for this FY (25-26) have been calculated on a per capita basis and amount to:

£400,368 for Wales
£764,020 for Scotland
£267,249 for Northern Ireland

The money will be used to support the “best and smartest ways of tackling digital exclusion“, which could include putting on workshops to familiarise people with tech or schemes donating devices like phones and laptops to the digitally excluded. In terms of the latter, it’s worth noting that the government’s IT Reuse for Good charter is already working to donate used-tech to those who need it.

Sir Chris Bryant, UK Telecoms Minister, said:

“It is unacceptable that in 2025, millions of people across the UK simply can’t access the vast opportunities that technology and the online world offers. Digital inclusion is an essential for modern life and work, not just something that’s nice to have, and it forms a critical part of our Plan for Change.

Making technology widely accessible could be the thing that means a sick patient can speak to a GP remotely, or that helps a young person successfully apply for a job. Through this funding we’re moving further to empower local leaders and groups nationwide, who are already working tirelessly to get their communities connected and change countless lives for the better.”

Despite the challenges, the government views tackling digital exclusion as “crucial to raising living standards across the UK“, such as by helping more people apply for jobs online, shop online, use the NHS app to book doctor’s appointments, or get advice on government services through tools like GOV.UK Chat etc. Some research shows that digitally excluded people pay up to 25% more on average than consumers who are online.

Virgin Media O2 Uncovers UK People’s Passwords in Just 3 Minutes | ISPreview UK

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Broadband and mobile operator Virgin Media and O2 (VMO2) have taken a break from telecoms service provision in order to highlight the ease to which cyber criminals can break into your online accounts. In order to do this they enlisted the help of an ethical hacker to conduct a security assessment on a group of volunteers. Needless to say, account passwords were broken within 3 minutes.

The volunteers only needed to provide Brandyn Murtagh, who is normally a full-time bug bounty-hunter and ethical “White Hat” hacker, with their email address. After that he was able to find their passwords by hunting out publicly available information from past online data breaches – including those being used today and other personal data (including their address, phone number and even places they’ve recently visited).

According to VMO2, 55% of Brits say they’re worried about being hacked, while 78% admit to using the same or near identical passwords on multiple online accounts – including for their email (35%), social media accounts (31%) and for online banking (15%).

However, despite the fact that more than a third of people are aware that their information has been revealed in an online data breach (22% have even experienced their accounts being hacked), a quarter of password recyclers confess that they’d still open a new account today by using repeat passwords.

Ethical Hacker, Brandyn Murtagh, said:

“It can take just three minutes for a hacker to find a password and put people’s accounts at risk, which is why I’ve teamed up with Virgin Media O2 to help get Brits password secure this summer. Having your account accessed isn’t just an inconvenience; it can be the start of a chain leading to someone racking up thousands of pounds of debt in your name. But the good news is that by following my tips, in just a few simple steps you can make big changes to your online security which make it much harder for someone to hack you.”

Brandyn’s Password Tips

1. Never reuse the same password – even with a very slight variation

2. Always use at least 14 characters and phrases

3. Implement two factor authentication or a passkey, wherever possible

4. Use a secure password manager

5. Too many sites with the same password? Start with the big ones (including financial, email, mobile operator and work accounts) then work your way from there.

6. Be careful what you put publicly online and avoid using personal details

7. Avoid using public Wi-Fi, particularly when it comes to secure transactions

We’d also add that, unless it’s absolutely necessary, you should try to avoid accepting those prompts that ask if the website can retain your financial details (payment cards etc.) for future use / purchases. Admittedly, this is an inconvenience for when you come to make a future purchase, albeit perhaps not as much of a problem as having those details stolen in a data breach.

In terms of how to make a strong password that you can actually remember, then this wonderful XKCD Cartoon always comes to mind, although we’d still add a number and special character into the example structure.

Finally, VMO2 noted how their “Advanced Security” (anti-virus) service had, over the past year, blocked 115 million unsafe and harmful websites, protected against 529k malware and spyware viruses and secured 4m banking and shopping sessions. VMO2 has also blocked more than 500 million fraudulent scam texts this year alone from ever reaching customers and flags 50 million suspicious scam and spam calls every single month.

Survey Claims 35 Percent of UK Landowners Don’t Want to Host 5G Mobile Masts | ISPreview UK

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A new survey of 500 national landowners, which was conducted by telecoms investor AP Wireless UK – a company with a strong vested interest in this area, has claimed that 35% of respondents are considering terminating their mobile mast agreements, citing concerns over rent cuts, legal pressure and loss of trust in mobile network operators.

In the past it was not uncommon for landowners to extract highly lucrative rental agreements in return for allowing telecoms operators to deploy infrastructure on their land (e.g. mobile masts, trenches for fibre optic broadband cables etc.). But this could also make it far too expensive for network operators to expand their coverage, and thus inhibited the roll-out of new services, particularly in rural areas where network build costs are often disproportionately high.

NOTE: Prior to the revised ECC in 2017, many landowners hosting big masts would often receive rents worth between £5-7k per annum from mobile operators.

The previous government attempt to rebalance this in 2017 by revising the Electronic Communications Code (ECC) to make it easier and cheaper for network operators to access public or private land (here) – bringing rents more in line with other utility services. But that initially swung the problem in the other direction (here and here) and resulted in some providers, particularly mobile operators, trying to force the adoption of dramatically lower rents (e.g. sometimes slashing rents worth thousands to just a few tens of pounds).

The situation has since been improved through various tribunal rulings and wider political efforts to find a fairer balance, which has had some modest success (e.g. here and here), although experiences do vary. Meanwhile, the Government last year signalled that they intend to make a “renewed push to fulfil the ambition of … national 5G coverage by 2030,” which would at the very least require them to retain the current approach.

However the new survey, which also appears to have secured support from the Country Land and Business Association (CLA), National Farmers’ Union (NFU), and British Property Federation (BPF), is warning that landlords are now reporting rent reductions of up to 90% and a sharp rise in disputes, with more than 1,000 legal cases triggered to date. Suffice to say, many landowners aren’t happy and are thus becoming less receptive to reform in this area.

Key Survey Findings

➤ 1 in 3 landowners may walk away: 35% are considering terminating their mast agreements, citing rent cuts, legal pressure and loss of trust.

➤ Widespread legal threats: Among landowners whose leases have already expired, 68% say they have faced legal threats or pressure.

➤ Severe rent reductions: 82% say mast income is important; many report cuts of over 80-90%, undermining financial viability.

➤ Costs rising: 34% face additional costs from hosting – disproportionately affecting schools, charities and smallholders.

➤ Older agreements at risk: Most leases pre-date 2017 and now face retroactive downgrading if the reforms expand to 15,000 more sites.

➤ Renewal uncertainty: Just 23% are very likely to renew; nearly half remain undecided.

The issue has come to the fore again because landowners are worried about the government’s proposal to expand the current model to 15,000 more sites across England, Wales and Northern Ireland via full adoption of changes in the Product Security and Telecommunications Infrastructure Act (PSTI). A decision on this expected later in the year. This issue has already resulted in land and property owners lobbying the government to suspend their reforms (here).

On the flip side, it’s important to remember that the government’s changes are all in the name of improving mobile network coverage and performance, particularly for remote communities that often suffer because operators normally find such deployments to be unviable. But sometimes the very people and organisations who complain about poor more signals, can also be those who disrupt the construction of new masts.

Thomas Evans, Executive Vice President at APWireless, said:

“This is a clear warning for ministers. Schools, hospitals, councils and farmers all host masts – and many are now prepared to walk away. If these proposals go ahead, thousands of sites that support mobile coverage for millions of households could be lost.

The government must hit pause and work with landowners, not against them, if it wants to avoid making Britain’s mobile connectivity crisis even worse.”

CLA President, Victoria Vyvyan, said:

“Many landowners who host mobile phone masts and support vital infrastructure don’t want to pull out of their agreements, but feel like they have little choice.

Some landowners have endured 90% rent cuts and hostile relationships, so it’s unsurprising that so few want to continue to host masts. As this survey shows, the behaviour of the mast operators has put the UK’s 5G rollout under threat and jeopardised the Treasury’s wider ambitions for economic growth and connectivity.

To close the unacceptable rural-urban digital divide the government must work to accelerate rollout, and to do that they must make sure landowners are treated fairly.”

The press release also states that “unlike previous generations of mobile infrastructure, 5G relies on a dense network of masts, many of them on private land,” which isn’t entirely accurate. Certainly, to get the most out of 5G and its support for higher frequencies (these aren’t all available yet – Ofcom will begin auctioning off the 26GHz and 40GHz bands next month), then a more complex and denser network is required. But this is more relevant to busy urban areas. In rural locations, the approach to 5G is much the same as it was for 4G, with lower and mid-band spectrum being preferable for its wider and more cost-effective geographic coverage.

Finally, it’s important to include a note of caution whenever leasing firm AP Wireless gets mentioned (inc. the affiliated Icon Tower company), since they have often been stepping in to buy mast leases from existing landowners and then charging mobile operators a premium to use the same sites (here). Many of the current industry disputes seem to revolve around this company.

As ever, the key challenge in making all of these changes is with doing them without significantly undermining or reducing the rights of existing or potential site providers (land/property owners etc.), which is easier said than done. So far, the government has been minded to continue with the PSTI’s intended reforms , and it will be interesting to see whether they make any concessions on that.

Like it or not, the government can’t please everybody on this one, but they also need landowners to play ball.

EE’s New UK Safer SIM Mobile Smartphone Plans for Under 18s Go LIVE | ISPreview UK

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Broadband and mobile operator EE (BT) has today confirmed that their new mobile plans for children under the age of 18 – called “Safer SIMs” – are now available to take, after being soft launched a few weeks ago (here). The plans form part of the operator’s commitment toward “being the UK’s best network for families“.

All of the Safer SIM plans include unlimited minutes and texts, pre-set parental control options (these can’t be switched off), “Stay Connected Data” (stay online after you’ve used up all your mobile broadband data, albeit at a speed of 0.5Mbps), “Data Gifting” from a trusted adult’s EE Mobile allowance, “Scam Call Protect” to identify spam and scam callers, a block to stop premium calls and charge to bill purchases, and short 30-day (monthly) contracts.

In addition, alongside their 30-day monthly plans, EE has also launched a “Pay As You Go” plan called the ‘Guided plan‘, which despite being classed as PAYG will still cost £9 a month for 500 minutes and texts, 2GB data at 25Mbps speeds, strict parental controls, and it also excludes roaming.

The Safer SIM Plans

Protected plan

A plan for your child’s first digital steps out on their own.”

£7 a month

➤ Just enough data to use maps, message and share locations (0.5Mbps speeds by default, although Data that is gifted to a child on this plan will have a max speed of 10Mbps).
➤ Strict parental controls.
➤ EU roaming is available.

Guided plan

A plan to help you build more trust as your child grows.”

£10 a month

➤ 3GB data at 10Mbps.
➤ Moderate parental controls by default.
➤ EU roaming is available.

Trusted plan

A plan for when your child is ready for more independence.

£15 a month

➤ 10GB data at 100Mbps.
➤ Moderate parental controls by default.
➤ EU roaming is available.

Given how much youngsters use social media, online gaming and streaming, these data limits seem positively archaic and trying to use the internet – even on a mobile device – once that data is consumed (at a speed of 0.5Mbps) can be a challenge. Even many modern websites can easily gobble 25-100MB+ (MegaBytes) on a single page, which is to say nothing of all those mobile app updates you need; but home WiFi may help with this.

The mobile operator is supporting the new plans by introducing ‘The P.H.O.N.E. Contract‘, which is a free customisable agreement (document) that parents and children can use to set boundaries around smartphone behaviour. The document covers topics including screentime, phone curfews and other situations when smartphone use is not allowed, as well as tools to monitor usage. It has been designed to feature input from both parent and child, ensuring young people feel heard in the decision-making process and can understand the rules being set.

We should point out that the big mobile operators already offer network-level content filtering controls and tech-savvy parents will no doubt already be able to figure out how to setup a Smartphone to be safe for their children, without needing to take out a special mobile plan. But clearly that knowledge isn’t going to be universal, and this is where EE’s new plans may help to simplify.

ISP Zen Internet Detail UK Ethernet Partnership with Sky Business Wholesale | ISPreview UK

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As first hinted at last week (here), broadband ISP Zen Internet has today revealed details of their new “strategic partnership” with Sky Business Wholesale (Comcast). The move gives Zen’s partners (other ISPs etc.) and direct business customers access to Sky’s Ethernet-enabled exchange footprint.

At present Sky’s network spans over 2,800 UK exchanges and more than 80% of those have been enabled for 10Gbps services (i.e. Ethernet leased lines). Both Zen and Sky also intend to align their API strategies and automation capabilities, which should help to accelerate quoting, ordering, and service delivery.

The partnership also strengthens Zen’s new partner portal, The Fibre Hub, after its launch in May (i.e. aggregating access to a number of major and smaller fibre optic networks at wholesale). The Fibre Hub already offers access to a Fibre-to-the-Premises (FTTP) based broadband footprint of nearly 20 million premises via infrastructure providers Openreach, CityFibre, ITS Technology and Freedom Fibre, with Trooli products coming in a couple of weeks.

Zen will now also provide its channel partners and direct business customers access to Sky Business Wholesale’s Ethernet-enabled exchange footprint and 10G Ethernet services. This builds on Zen’s offering of Ethernet over FTTP (EoFTTP) and business-grade connectivity products from CityFibre and ITS.

David Barber, Strategy Director at Zen Internet, said:

“Sky’s network reach is a strong strategic fit for Zen. This partnership expands choice and flexibility for our channel and UK businesses we serve directly, enabling us and the channel to compete more effectively on price, coverage and service. It is another significant step in bringing genuine infrastructure competition to the UK market.

As we continue to build relationships with more key network providers, we’re on track to offer the widest geographic reach and the best commercial advantage for the channel and for direct business customers.”

Damian Saunders, Managing Director at Sky Business Wholesale, said:

“We’re excited to partner with Zen, a business that shares our focus on innovation and customer choice. This is just the beginning of a broader collaboration that will bring real value and better outcomes for the channel and business customers alike.”

Zen also expects to be offering CityFibre based leased lines from around mid-September 2025.

TFW Fibre Delivers First Commercial Contract for Railway Fibre Network in Wales | ISPreview UK

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Network operator TfW Ffeibr (TFW Fibre), which is an arm’s-length initiative setup by Transport for Wales (TfW) and thus the Welsh Government, has today announced the delivered of its “first commercial fibre connectivity contract” with Cloud Centres Networks for the fibre that runs alongside local railways.

Just to recap. Toward the end of last year TfW Ffeibr announced that they had built a new full fibre broadband network alongside several railways and were offering access to help serve local communities (here). This occurred along the South Wales Metro and while carrying out huge infrastructure changes to electrify the railway line in the South Wales Valleys.

NOTE: The network currently runs through Wales’ Core Valley routes and into the Capital City region, connecting some of the hardest-to-reach places in Wales.

In short, the new operator was established to offer internet service providers (ISP) and other network operators access to the new infrastructure via wholesale. The first such company to harness this will now be Cloud Centres Networks (CCN), which is a colocation and server hosting provider for South Wales and the West of England.

Ffeibr’s first commercial project involved designing and implementing a dark fibre solution to connect Cardiff University’s main campus with CCN’s data facility in South Wales. The custom-designed route was key in relocating the university’s High Performance Computing (HPC) programme, ensuring the move was secure and integrated seamlessly with their existing systems.

Alexia Course, Chief Commercial Officer at TfW, said:

“ffeibr’s delivery for Cloud Centres Networks and Cardiff University is a clear demonstration of how public sector innovation can drive real impact.

As a joint initiative between TfW and the Welsh Government’s Transport & Digital Connectivity Division, ffeibr is unlocking new value from public assets to support Wales’ digital future.”

Lee Evans, Assistant IT Director at Cardiff University, said:

“In my 35 years in the technology sector I have never seen a company deliver a project of this complexity in such a short time frame.

ffeibr’s transparency, professionalism and ability to manage expectations left a legacy of trust. They did not just want to win the business they wanted to get it right.”

Huawei’s new memory software could relieve pressure on China’s chip industry | Total Telecom

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News

The latest breakthrough represents a significant boost for AI inferencing, reducing pressure on memory hardware

Today, Huawei has revealed a software breakthrough in high‑bandwidth memory (HBM) technology, a milestone that could see the company’s reliance on US chips dramatically reduced.

Revealed at the 2025 Financial AI Reasoning Application Landing and Development Forum in Shanghai, Huawei’s Unified Cache Manager (UCM) reportedly represents a significant advance in inference efficiency. According to speakers at the event, the UCM algorithm works by distributing data based on the different latency requirements for different types of memory. This shifts some memory‑heavy functions away from conventional HBM usage, allowing for greater efficiency.

According to Zhou Yuefeng, vice-president and head of Huawei’s data storage product line, and reported by the South China Morning Post, UCM can reduce AI inference latency by up to 90%t and increase system throughput up to 22-fold.

Huawei says it will open-source UCM in September.

The news is highly significant for the Chinese tech market, which is currently heavily reliant on imports for high-end HBMs, notably from SK Hynix and Samsung Electronics in South Korea, and Micron Technology in the US.

China’s access to these imports has been severely hampered by US sanctions in recent years, with the US Bureau of Industry and Security (BIS) notably tightening restrictions on HMB exports to China eve further last summer. Under these new restrictions, second generation HBM chips (i.e., HBM2), first introduced in 2016, may still be exported to eligible end-users but more advanced models, such as HBM2e, HBM3, HBM3e, and HBM4, are entirely restricted.

These restrictions extend to HBMs made by third parties (for example, Samsung) if they are produced using US tech, ensuring China cannot easily circumvent these sanctions.

As such, the Chinse government has been heavily pressuring the country’s domestic memory chip players – like Yangtze Memory Technologies, Changxin Memory Technologies, and Tongfu Microelectronics – to catch up with their foreign rivals, with limited success. Until now, China’s HBM capabilities have been broadly limited to HBM2, while market leaders abroad are already advancing to HBM4.

Huawei’s announcement today could relieve some of this pressure on China’s domestic chip industry, with the software allowing the performance of lower quality chips to be greatly improved. However, it is far from a long-term fix to US sanctions on the most advanced HBM technology.

Also in the news:
US judge rules Huawei must face charges of fraud and racketeering
Optus ditches football rights to focus on telecoms
Nokia launches digital twin platform Enscryb to digitalise energy sector

VMO2 pledges £1m for STEM apprenticeships | Total Telecom

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News

Virgin Media O2 has today announced it is creating a new £1 million talent fund to help charities, local authorities, small businesses and social enterprises train apprentices — removing financial and structural barriers that have long held smaller organisations back from investing in early careers talent

This initiative will allow organisations to access Virgin Media O2’s apprenticeship levy fund, using this to cover the full cost of apprenticeship training for eligible roles. The programme is specifically designed to support women and people from global majority backgrounds looking to progress in a STEM-based role and will help build a diverse talent pipeline and leaders of the future.  

The fund, which will provide the full cost of training for eligible apprenticeships, has been developed in response to significant barriers identified in recent research. More than 3 million SMEs say hiring apprentices is simply not financially viable right now, with 35% citing cost pressure, 30% complexity of training programmes and over 800,000 (15%) saying insufficient levy funds are their key challenges.  

With nearly four in five employers (79%) saying they would be more likely to hire apprentices if additional financial support was available, the scheme could unlock hundreds of retraining opportunities for young people and career-changers. 

Clare Smyth, three-star Michelin chef and social mobility advocate, is backing the initiative. A former apprentice herself, she has risen to the top of her profession and is passionate about the role apprenticeships can play in giving everyone the opportunity to succeed. 

Commenting on the initiative, Clare said: “Doing an apprenticeship changed the course of my life and accelerated my career, giving me the building blocks that got me to where I am today. I’m proud to support a programme that’s breaking down barriers and creating opportunities for everyone by showing that success isn’t dependent on where you come from—it’s defined by where you can go. By tackling access and affordability constraints, and targeting underrepresented groups, this scheme can make a huge difference to communities across the country.”

Apprenticeship levy rules allow large employers to share up to 50% of their levy funds with other organisations. Virgin Media O2 is proactively using these funds to empower organisations looking to hire apprentices but struggling with the upfront cost or complex process.

Philipp Wohland, Chief People Officer, Virgin Media O2, said: ”We’re committed to backing the next generation of talent and creating opportunities for people to access the value of apprenticeships. By creating a £1 million fund to turbocharge these schemes, we’re investing in people as they build their skills and helping create a more inclusive, skilled workforce. We know apprenticeships change lives, and we’re proud to be opening doors and backing the next generation to create meaningful, long-term opportunities in the communities we serve.”  

Organisations can apply now to draw down funding from Virgin Media’s levy pot to fully cover the cost of apprenticeship training. Opportunities are available in areas such as digital, engineering, and data analysis — with an emphasis on social impact, inclusion, and skills for the future. 

How is the UK connectivity ecosystem changing in 2025? Join the discussion at Connected Britain, the UK’s largest digital economy event

Also in the news:
US judge rules Huawei must face charges of fraud and racketeering
Optus ditches football rights to focus on telecoms
Nokia launches digital twin platform Enscryb to digitalise energy sector

Spark spins off data center biz, sells 75% to Pacific Equity Partners | Total Telecom

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News

The new data centre company plans to boost capacity to 130W to meet the rising demands for AI and high-performance computing

New Zealand’s Spark has this week confirmed that it is spinning off its data centre arm and selling a majority stake to Sydney-based private equity firm Pacific Equity Partners (PEP).

PEP will take a 75% stake in the newly created standalone platform, dubbed ‘DC Co’, in a transaction that values the business at roughly NZ$705 million (USD $417.5 million). Spark will receive NZ$486 million (USD $288 million) upon the deal’s completion and up to NZ$98 million (USD $58 million) in deferred cash proceeds.

PEP is one of the region’s largest private equity investors, with about around USD $9.1 billion of assets under management across various sectors.

“We are pleased to reach this agreement with PEP, one of Australia’s leading private capital managers with a strong track record of growing businesses across New Zealand and Australia,” said Spark CEO, Jolie Hodson. “Through this partnership we will realise value for our data centre assets in the short term, while also continuing to participate in the growing market through our 25% retained stake – creating further value for our shareholders over the long term.”

As part of the deal, Spark says DC Co will expand its capacity from roughly 22–23MW today to 130MW, aiming to meet the rising demand for cloud and AI workloads. Chair Justine Smyth told investors at a half‑year update in February that the expansion “will require $1b‑plus of capex over the next five to seven years”, with external capital and co‑investment required to fund that expansion.

Spark has already acquied some of the land needed for the development at an Auckland site called Dairy Flat, according to reports. The first stage will see Spark build out 10MW of capacity at the site over the next 18 months, with the potential for a further 40MW expansion.

A formal timeline to deploy the full 130MW of capacity has not been annouced.

If DC Co’s 130MW target is realised, it would put the business in direct competition with the hyperscalers like Microsoft and Amazon, both of whom have announced major data centre investments in New Zealand in recent years.

The deal is subject to customary regulatory approval and is expected to close by the end of the year.

Also in the news:
US judge rules Huawei must face charges of fraud and racketeering
Optus ditches football rights to focus on telecoms
Nokia launches digital twin platform Enscryb to digitalise energy sector

SMARTY UK Mobile Launches Double and Triple Data Boosted Plans | ISPreview UK

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SMARTY, which is a virtual mobile operator (MVNO) on Three UK’s (VodafoneThree) network, has moved to celebrate the summer holidays by significantly boosting the data (mobile broadband) allowances on some of their Pay Monthly SIM Only plans. For example, one of the cheapest £7 plans now comes with 24GB of data (up from 8GB) at no extra cost.

The operator has also doubled the data on their £10 per month plan from 40GB to 80GB, while their top unlimited data package continues to be sold at a discounted rate of just £16 per month. Apparently, the data boosted plans will last for 15 consecutive months before returning to their normal level. The promotional offer is time-limited, although it’s unclear precisely how long it will be available to take.

SMARTY’s plans all include unlimited UK calls & texts (landlines and mobiles), a rolling monthly contract (no long minimum terms), inclusive roaming within EU countries (up to 12GB of data), 5G support as standard and a pledge of no annual price rises.