New advertising guidelines push for clarity over contract price hikes

News

The guidelines aim to provide more transparency for customers when they sign up to mobile or broadband contracts, making it clearer that prices could increase and by how much

At the start of this year, following the publication of Office of National Statistics inflation data, most of the UK’s mobile and broadband operators confirmed that they would be increasing their contract prices in line with inflation – at average of 14.4%.

This announcement sparked Ofcom to launch a review of inflation-linked mid-contract telecoms price rises, with the regulator’s initial studies showing that around a third of mobile and broadband customers were unaware that their provider could change the price of their contract.

In addition, the study showed that, even amongst those that knew prices could be increased, only around half understood how this would be calculated. Indeed, among all customers, less than half understood what metrics like CPI (Consumer Price Index) and RPI (Retail Price Index) actually measure.

Now, following its own consultation, the Committee of Advertising Practice (CAP), part of the Advertising Standards Agency (ASA), has published new guidance on the matter of pricing transparency, hoping to stop consumers being stung by these unanticipated and misunderstood price increases.

The primary focus of these guidelines is on the ways in which telcos communicate with their customers, calling on them to display the price increase information more clearly rather than burying it in the fine print.

More specifically, the guidelines call for ads to use plain language and to display the possibility of a price rise with equal prominence as the price claim. For example, using an asterisk to include this information more than one ‘step’ below the pricing claim, or linking to a separate web page to explain this possibility, is unlikely to comply with these new guidelines.

The full guidelines can be found here.

If service providers fall afoul of these guidelines, they could face legal ramifications from the ASA.

The new guidance will take affect from December 15 2023, allowing the service providers a six-month grace period to comply.

Most of the telecoms industry moved forward with the planned price hikes in April, with some notable exceptions such as Hyperoptic.

Are operators being transparent enough when it comes to consumer contract pricing? Join the telecoms ecosystem in discussion at this year’s Connected Britain event

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City Focused UK Full Fibre ISP Hyperoptic to Cut Jobs as Build Slows

Network builder and broadband ISP Hyperoptic, which earlier this year revealed that their gigabit-capable “full fibre” (FTTP/B) network had covered 1.15 million UK homes (inc. 275,000 customers), has today announced that they’re proposing to make around 110 redundancies (mostly build engineers) and refocus others to customer-facing roles. News of job cuts is never good, although […]

U.S. Huawei ban: A pyrrhic victory spurring digital decolonization

VIEWPOINT

Written by Andy Mok, Senior Research Fellow Senior Research Fellow of Center for China and Globalization, Commentator of CGTN

Pyrrhus of Epirus, a Hellenistic king best known for his self-destructive military campaigns, has been immortalized by the term ‘Pyrrhic victory’—a win so costly that it is actually a catastrophic defeat. His famous lament after such a battle victory, “Another such victory and we are undone,” captures the essence of a Pyrrhic victory and serves as a potent warning in today’s complex world of tech geopolitics. As we analyze the short-, medium- and long-term impact of American economic coercion against Huawei and China, more broadly, it’s worthwhile to consider whether this could turn into a Pyrrhic scenario – a short-term triumph that is actually a devastating long-term loss.

The U.S. ban on Huawei, announced in May 2019, marked a crucial pivot in the arena of tech geopolitics. This decision was made with a view to curbing the Chinese telecom giant’s escalating influence within the global Information and Communications Technology (ICT) industry. Undeniably, the move has had immediate and far-reaching impacts. However, in an environment as dynamic and resilient as the ICT sector, the ban didn’t merely constrain Huawei as originally intended. Instead, it has triggered a sequence of unexpected outcomes rippling across diverse fronts. These consequences, many of which are still unfolding, stretch beyond the company itself and bring into focus the broader global tech landscape.

In the aftermath of the U.S. ban, Huawei confronted immense challenges. The ban severed critical supply chain links and even raised questions about the company’s ability to survive. However, their 2022 financials demonstrate a remarkable turnaround, evidencing their resilience amidst these adversities. For example, revenues increased to 642 billion from 636 billion in 2021.

To overcome these challenges, Huawei embarked on strategic shifts that could redefine the global tech landscape. Not only did Huawei launch successful new business lines, such as autonomous vehicles and cloud computing, that are less susceptible to economic coercion, the company also developed an in-house replacement for Oracle’s ERP system. This showcases not only their formidable technical aptitude but also demonstrates their adaptability and readiness to tackle immense challenges in the rapidly evolving technological landscape.

Moreover, drawing from successful examples such as Amazon Web Services (AWS), Slack, and Google AdSense, Huawei’s in-house ERP system may emerge as a formidable competitor to Oracle. Much like AWS, which originated as Amazon’s internal infrastructure to manage and scale their online retail operations, Huawei’s ERP system could harness its experience in managing a complex, multinational technology business and bring that to market. This would cater to companies, governments and other entities looking for efficient, large-scale solutions borne from real-world usage.

However, the U.S. ban on Huawei triggered more than just an immediate crisis for the company and questions about the future of its key American technology partners; it ignited a chain reaction that has reverberated globally. Consider European telecom carriers, many of which heavily relied on Huawei’s competitively priced and technologically advanced equipment for their infrastructure, especially for 5G rollouts.  According to Reuters, Vodafone has spent EUR200 million replacing Huawei equipment in its core network while BT has spent GBP500 million removing Huawei equipment from the UK and Deutsche Telekom spent EUR3 billion removing Huawei’s 5G antennas. French carriers have even sued the government over this. Bouygues Telecom said rip and replace would cost them roughly EUR82 million, and Altice France said it would cost them even more.The ban resulted in increased costs and delayed 5G implementation, creating a substantial upheaval in their strategic plans.

This ripple effect has not stopped at Europe’s doorstep. It’s also made waves in developing nations that relied on Huawei’s cost-effective solutions for their digital expansion. Now, they are left to scramble for alternatives, which may not only be more expensive but could also slow their digital transformation journeys.

Not surprisingly, the U.S. ban on Huawei unintentionally amplified the call for digital decolonization. By revealing the fragility of an over-reliance on the American technology stack, the ban has nudged countries to rethink their tech dependencies, thereby challenging the stranglehold of American tech powerhouses. For instance, India’s ‘Atmanirbhar Bharat’ (self-reliant India) initiative and Europe’s GAIA-X are fostering growth of domestic tech industries.

China, through its titan Huawei, is demonstrating robustness and adaptability, epitomized by their strides towards homegrown operating systems and semiconductor technologies. This progress suggests a reshaping of the global tech landscape, with new and traditional players striving for digital leadership.

In essence, the ban, while designed to constrain Huawei, has stirred a global shift towards digital decolonization. It’s not just a survival tale for Huawei; it’s a turning point signaling a potential rebalancing of global digital power.

While the U.S. ban aimed to constrain Huawei’s growth and influence, it seems to have inadvertently triggered a resilience that may culminate in a strategic upper hand for Huawei and, by extension, China’s tech industry. Much like King Pyrrhus, the U.S. might soon find that its ‘victory’ in curbing Huawei could come at a greater cost than anticipated. In the US, the government has allocated US$1.9 billion to replace Huawei telecommunications equipment in rural operators’ networks. Already though, applications for compensation of actual costs totalling up to US$5.6 billion have already been filed. The cost of removing Chinese equipment according to the Federal Communications Commission’s own assessment was estimated at US$5.3 billion, almost three times the budget Congress had set aside.

Rather than capitulating under pressure, Huawei is reforging itself in the heat of this crisis. Its drive to develop an in-house ERP system, a feat that few global companies have accomplished, is one such compelling signal of this resilience. This initiative, while meeting Huawei’s immediate need for a replacement to Oracle’s system, also harbors the potential to challenge Oracle’s market dominance if Huawei decides to commercialize its ERP solution, similar to the successes of AWS, Slack, and Google AdSense. Moreover, the backlash from the ban is no longer confined within the U.S.-China tech rivalry. It’s incited a global chain reaction, instigating hesitations about reliance on U.S. tech firms and inciting ambitions for digital self-reliance.

The U.S. stance on China does not necessarily reflect the views of American business. For example, Micron, a memory chip maker faces a significant loss of revenue and market share in China. Other U.S. firms, such as NVIDIA, are worried about losing access to the lucrative Chinese market, where they face increasing competition from local rivals. NVIDIA’s CEO Jensen Huang warned that the U.S. should be careful not to alienate China, which is a key market for the technology industry. He said: “If [China] can’t buy from the United States, they’ll just build it themselves.” Tesla’s CEO, Elon Musk, also demonstrated the significance of China for his company’s global strategy by visiting the country and meeting with top officials. These cases illustrate the complex and uncertain implications of the U.S.-China trade war for the tech sector.

In sum, while the U.S. may have initially appeared victorious with the Huawei ban, the long-term implications suggest a different narrative. This ‘victory’ might indeed be a Pyrrhic one, as the resultant strategic adaptations, global chain reactions, and the acceleration of digital decolonization may reshape the global tech landscape to the detriment of U.S. tech hegemony.

Winning Network Operators of the UK Fibre Awards 2023 Named

The second annual UK Fibre Awards event was held yesterday in London, which saw various broadband ISPs and full fibre network builders across several categories pick up awards for their achievements. Some of the winners included Wessex Internet for best rural and overall fibre provider, while CityFibre came top for fibre investment. The event is […]

Eutelsat Exits the Retail Satellite Broadband ISP Business

European satellite operator Eutelsat, which is also the parent of UK ISP Konnect and bigblu, has announced that it’s reached a deal to sell its European broadband retail activities to an experienced private operator. The move impacts their retail activities in the UK, Ireland, France, Germany, Italy, Spain, Portugal, Poland, Hungary, and Greece. The move […]

RM Technology Invests £1m Give More Schools Ultra-fast Broadband

Education technology provider RM Technology has completed a £1m upgrade of its network, which means that all links within their core network will be upgraded to support multi-100Gbps speeds with options to increase to 400Gbps capability in the future. The extra capacity is intended to support the growth of RMT’s broadband service over the next […]

Allera touts EE’s ‘strong position’ at launch of new retail strategy

News

EE has unveiled a new look for its flagship store, located in Westfield London, White City.

‘The EE Studio’ is a 4,230-square-foot retail space and is the first of EE’s new “Experience” stores. Three more ‘Experience’ stores will also be opening in the coming months in Cardiff, Manchester Trafford Centre, and Bluewater.

The launch of ‘The EE Studio’ is a key part of the company’s new retail strategy. Bridget Lea, Managing Director of Commercial, EE described the new store as the “antithesis of the traditional mobile store”.

The retail space includes experience zones including the Welcome Zone, a dynamic shopfront with a changeable digital window canvas; a Digital Spa, aimed to show customers how to better balance their technology use; a Gaming Zone; a Stage which will host events, pop-ups, and skills workshops; and a Tech area for showcasing new devices and products. There are also various room sets displaying technology applications in kitchen, children’s bedroom, and home office settings.

The store has been designed to be inclusive and “welcoming for all”, explained Lea. She also added that EE are working with partners to make the space accessible to the local community.

Speaking at the new store this morning, BT Group’s CEO Consumer, Marc Allera described the store as “a glimpse into the new world of EE” and the company’s renewed brand identity. EE’s new strategy will see the company focus on more than just delivering the best connectivity for customers and will see the brand focus on supporting customers to better understand how to navigate an increasingly complex digital world.

When asked about yesterday’s announcement of a planned merger between Vodafone and Three in the UK, Allera was confident about the strength of EE’s brand commenting: “We’re treading our own path and our own plan. The great thing is that we’re many years into an integration and they’re very hard things to execute. When you have big brands, big customer bases, IT, cultures, everything is different. What you’re starting to see now is the fruits of many years of hard work to pull those capabilities together to create something that’s stronger than when we were apart…Our belief is that we’re in a really strong position if you think of our assets; we’ve got the best fixed network, the best mobile network and when you think about the experiences you can create with bringing mobile and fixed networks together, we get really excited about that”.

 

 

Unitel Croatia acquired by EXA Infrastructure

Press Release

EXA Infrastructure, the largest dedicated digital infrastructure platform connecting Europe and North America, today announced it has acquired Univerzalne Telekomunikacije d.o.o (Unitel), a leading provider of dedicated infrastructure services in Croatia. EXA continues to differentiate itself from its competitors by diversifying and growing its network routes to increase connectivity across Europe with a focus on expanding across the rapidly growing yet underinvested Balkan region.

Unitel is the chosen partner for many international backbones traversing across Croatia. Its network consists of 515km of duct and owned fibre optic cable extending from Zagreb in the north to Ilok in the south, including two border crossings to Serbia and one to Bosnia and Herzegovina. Most of the duct is adjacent to the Adria oil pipeline, which increases reliability and lowers disturbance rates.

“The Unitel acquisition is the latest initiative in EXA’s continued commitment to providing its customers with innovative, reliable and diverse connectivity solutions available on the market,” said Martijn Blanken, Chief Executive of EXA Infrastructure. “Unitel boasts state of the art fibre and has a strong track record of being a reliable partner to some of the world’s largest companies aligns with EXA’s mission and values. I am delighted to welcome Unitel and its team to the EXA family.”

Now an EXA Infrastructure company, Unitel’s optical network has 80km located in Zagreb, connecting to all major data centres including InterXion.

Croatia is strategically located to connect into EXA’s European backbone by introducing a unique north-to-south route across the Balkans complimenting EXA’s Trans Adriatic Express (TAE) route which provides an east-to-west conduit. This strategic acquisition highlights EXA’s ongoing growth plans to become the undisputed pan European and transatlantic datacentre to datacentre connectivity business.

“Unitel is a key building block in our strategic expansion into the Balkans and continues to solidify EXA’s position as an industry leader,” said Samir Assaad, SVP of Strategy and Merger & Acquisition at EXA Infrastructure. “This strategy aims to solidify EXA’s leadership position by expanding our network reach into new, high-growth geographies, thereby facilitating our clients’ parallel expansion efforts.”

Ofcom to Only Conduct UK Customer Service Surveys Every 2 Years

Earlier this month the UK telecoms regulator, Ofcom, proposed to stop publishing its annual summary of fixed home broadband ISP speeds (here). But they’ve today followed that by proposing to also reduce the frequency of their Comparing Customer Service (CCS) tracker surveys to every other year. Ofcom currently runs a number of regular, recurring tracker […]

ISP EE UK Launch 1.6Gbps Full Fibre Broadband Plan and WiFi 6 Router

Broadband ISP and mobile operator EE (BT) has today, as previously leaked (here), announced the soft launch of the UK’s first 1.6Gbps Fibre-to-the-Premises (FTTP) package on Openreach’s network and the supporting introduction of a new Wi-Fi 6 capable Smart Hub Plus (Smart Hub 3) router and other kit. Just to recap. BT announced a major […]