Oxfordshire-based network operator and ISP Zzoomm, which have built a 2Gbps full fibre broadband network to cover 202,000 premises (RFS) in England, has today reported that another four of its newer towns have passed the 15% market penetration mark (Penistone, Sherburn-in-Elmet, Sandbach, High Green & Chapeltown).
The operator’s network, which is home to over 30,000 customers (15%+ take-up), is currently available across parts of around 29 market towns and small urban communities in Berkshire, Oxfordshire, Herefordshire, Yorkshire, Staffordshire, Wiltshire and Cheshire. Zzoomm originally planned to cover 1 million premises across 85 UK towns by the end of 2025, but the difficulties of raising fresh capital recently forced their build to stop (here and here), although growth via mergers and acquisitions is still being actively explored (here).
In the meantime, Zzoomm has switched to focus on growing their customer base, and the rate of network take-up naturally tends to accelerate once it’s no longer being suppressed by an active build phase. This is one of the reasons why we’ve been seeing a surge in their take-up over recent months.
For example, Zzoomm have already passed the 20% mark in several locations (e.g. Sandhurst and Crowthorne, Shiplake, Northallerton, Hereford, Stokesley & Great Ayton and Thirsk), which is a positive sign for network operators. The latest news is that they’ve also gone past the slightly lower 15% figure in Penistone, Sherburn-in-Elmet, Sandbach, High Green & Chapeltown.
This rapid growth in market penetration has been achieved on network builds that were completed only 5 months ago in Penistone and 9 months ago in Sherburn-In-Elmet, High Green & Chapeltown.
Matthew Hare, CEO of Zzoomm, said:
“Despite these four towns only having our network build finished a few months ago, we are seeing a very rapid take-up. This is a reflection of our premier service that meets our customers’ needs and our standout marketing and sales teams plus customer and field service operations.
One of the most recent customers from Penistone commented ‘With Zzoomm, you’ll experience the speed and reliability of full-fibre broadband at its best. Say goodbye to sluggish downloads and long wait times — this is a broadband service that keeps up with your lifestyle.”
Customers who take their residential service typically pay from £32.95 per month for an unlimited 200Mbps (symmetric speed) package on a 12-month term with an included router and installation, which goes up to £54.95 (normally £64.95) if you want their top 2Gbps tier or £29.95 (usually £39.95) for 1Gbps.