The annual Mobile Industry Awards event for 2024 was held last night at the Royal Lancaster in London, which among other categories saw Sky Mobile being named the ‘Best MVNO‘ (virtual) operator, while EE won the ‘Retailer of the Year‘ and VOXI’s GenAI Chatbot was named ‘Innovation of the Year‘.
As usual, this is one of those industry events where the shortlists for each of the categories are all judged by a panel of 20 people who either work directly within or alongside the same industry, with no real consumer representation. Take the results with a pinch of salt.
One slightly interesting aside to all this is that Vodafone’s related press release (here) notes how their ‘Great British Broadband Switch’ campaign was also shortlisted for ‘Campaign of the Year’. In the end, Lebara Mobile won that category, which is probably just as well considering that the advertising watchdog recently had a few bones to pick with Vodafone’s campaign (here).
Mobile Industry Award Winners 2024
Innovation of the Year Product or Service: VOXI GenAI Chatbot
Best Mobile Service & Solution Provider: Aerial Direct
Best Wholesale Service & Solution Provider: Three Wholesale
Best Recycling and Refurbishing Service (sponsored by Compare and Recycle): Preloved Tech Ltd
Best Repair Service: Likewize
Best Mobile/Gadget Insurance Service (sponsored by Bamboo Distribution): Asurion
Best Mobile Security Product or Service: Appdome
Distributor of the Year: Eurostar Global Electronics
Retailer of the Year: EE
Campaign of the Year: Lebara Mobile
CSR Initiative of the Year: Vodafone
Sustainability Initiative of the Year (sponsored by Sky Zero): Mobile Component Repair – TMT First
Team of the Year: Three UK – Retail Experience Team
Best Customer Service: Tesco Mobile
Best Place to Work: Genuine Solutions
Best MVNO: Sky Mobile
Best Network for Business: Three Business
Best eSIM Provider: GKT eSIM
Best SIM Only Network (sponsored by GK Telecoms): SMARTY Mobile
Network of the Year (sponsored by Likewize): EE
Smartphone Manufacturer of the Year (sponsored by Lebara): Samsung
Accessory Manufacturer of the Year: Belkin International
Phone of the Year: Samsung Galaxy S24 Ultra
Person of the Year (Power 50 Winner): Marc Allera, EE and Consumer Division at BT Group
Shop Idol: Aadil Naveed, Vodafone