Why streamlining processes is crucial for broadband operators


Jay Cadman, Senior Vice President, IQGeo

There is a social and economic expectation that full-fibre broadband should be accessible to everyone, regardless of economic status or location. This has created a unique opportunity for new and existing operators to rapidly grow, by providing internet access to previously underserved areas.

Many are already benefiting from this growth opportunity. For example, AT&T and Blackrock Ventures recently launched Gigapower, a venture focused on providing a wholesale fibre network in Las Vegas, recognising the revenue potential in underserved markets.

Governments worldwide are heavily investing in digital infrastructure to support households, remote working and business operations. For instance, The UK government has launched a new initiative, allocating a £7 million fund to test out ways to bring together satellite, wireless and fixed line internet connectivity to rural communities.

Furthermore, the US government is currently implementing the GRID Broadband Act, which will offer grants to ensure equitable funding access for newer operators. The act’s primary goal is to create a competitive environment where emerging operators can thrive.

Fast action is needed to seize these opportunities. However, operators face the challenge of initiating growth while effectively managing the complexities that accompany scale and expansion.

Success depends on modern technology and tools

Efficient operations are vital for a successful broadband business. Early investment in modern software technology, like Digital Twins, revolutionises fibre networks, optimising coverage, cutting costs and enhancing customer experience.

Despite initial costs, embracing new technology brings short and long-term benefits like faster time to revenue, reduced planning and maintenance expenses and higher customer satisfaction.

Brightspeed serves as an example of the impact investing in modern technology can have on business operations. The organisation has been reaping rewards since upgrading their tools, including improved efficiency, revenue and customer visibility throughout the network lifecycle.

By following Brightspeed’s approach, operators can gain a competitive edge through well-connected processes and enhanced operational effectiveness.

Eradicating errors through incremental implementation

 Investing in new software technology is crucial for fibre network operators, but implementation is equally important.

An incremental approach to implementing technology is key. A big-bang investment runs the risk of implementing technology that isn’t fit for purpose, thus a wasted investment. Instead, incrementally implementing new technology minimises risks and costs by allowing the evaluation process of new technology to take place sooner and facilities course corrections when required.

Strategic implementation involves identifying areas benefiting most from technology to drive growth and revenue. Incremental rollouts reduce risks and build confidence. Operators can approach implementation carefully for long-term business value and increase their competitiveness in their target markets.

Create a shared platform for technology to streamline processes

When operators incrementally overhaul their business, they must consider broader implications beyond solving singular problems. Integration is crucial to avoid silos of inaccessible information and improve business efficiency and network accuracy.

Developing an integration strategy to connect different systems through a shared platform ensures near real-time access to information for all employees, boosting productivity and reducing errors.

Implementing a shared platform also promotes collaboration among employees, streamlining communication and teamwork, reducing costs by consolidating systems and saving time and money on licences, maintenance, and support.

Choosing the correct partner

 When creating an integration strategy, choosing the right technology partner is vital. Multiple vendors can cause confusion, IT overhead and a misaligned strategy. Opting for a single primary technology vendor that understands your network requirements, leads to a more efficient plan.

A strong relationship with one software technology partner allows clear expectations and aligned objectives. Collaboration ensures technology meets business requirements, resulting in a concise plan.

The accessibility of full-fibre broadband and the wealth of investment opportunities surrounding it has given the telecom space a great foundation for rapid expansion. By investing in modern software technology and prioritising seamless integration, operators can seize the opportunity for greater business success.

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