Vodafone Invests £120m in AI Chatbot ‘SuperTOBi’


The chatbot is an upgrade to the pre-existing ‘TOBi 

Vodafone has announced the rollout of SuperTOBi, its new virtual assistant powered by Generative AI (GenAI), across Europe. Built on Microsoft Azure OpenAI, SuperTOBi is designed to handle complex customer inquiries more effectively than traditional chatbots.

After successful launches in Italy and Portugal, SuperTOBi will be available to customers in Germany and Turkey this month, with more countries to follow later in the year. This new service builds on Vodafone’s existing chatbot, TOBi, which already supports customers in 13 countries across Europe and Africa and understands 11 languages.

SuperTOBi is a key part of Vodafone’s broader effort to improve customer experience, supported by a €140 million (£120 million) investment this financial year. Unlike conventional chatbots that rely on keyword recognition, Vodafone says SuperTOBi can understand full sentences and phrases, allowing for more natural and personalised conversations. It can also transfer complex questions to human agents when needed.

In the announcement’s press release, Vodafone provided us with some results. The first-time resolution rate has increased from 15% to 60%, and the online net promoter score (NPS) has risen by 14 points to 64. Additional functions, such as billing inquiries, are also being added to SuperTOBi’s capabilities.

Vodafone has also introduced SuperAgent, a bot assistant for customer care employees, and SuperSearch, an improved search tool on its customer-facing websites. SuperAgent, based on Microsoft Azure OpenAI’s Agent Copilot solution, helps human agents find answers to complex queries more quickly. In Ireland, it summarises online customer conversations for agents, reducing the need for customers to repeat themselves. This tool uses information from Vodafone’s internal knowledge database, ensuring reliability and accuracy.

Join the UK telcos in conversation at this year’s Connected Britain event, 11-12 September in London. Get tickets here!

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