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Alongside the fresh investment, the company says it will expand the business unit by 120 roles
In recent years, Vodafone Germany delivered lacklustre results for Vodafone Group, notably struggling to retain market share versus its major domestic rivals, Deutsch Telekom and Telefonica Deutschland.
A ray of light, however, has been their B2B business arm, which has grown considerably, now accounting for around 20% of the company’s total service revenue.
Now, it seems Vodafone Germany expects this growth to continue, announcing that will invest a further €250 million into its corporate consumer division. This investment, the company says, will allow it to expand and improve the range of digital products and services it can offer to customers.
Existing partnerships with supporting IT players, such as Microsoft, Google, AWS, Accenture, and Zscaler will also be expanded.
In addition to this increase in investment, Vodafone Germany will also grow the unit’s workforce by 120 jobs to facilitate this additional growth. This is part of Vodafone Group’s overall plan to expand its Vodafone Business workforce by 400 roles this financial year.
“Our customers already want more than just SIM cards and landline connections. Every second order we place is for one of our Beyond Connectivity services. And demand continues to rise. In order to provide our customers with the best possible support on their digitalization journey, we are therefore strengthening our Vodafone Business team,” explained Zoltan Bickel, interim head of Corporate Customers at Vodafone Germany. “After all, a successful digital transformation requires not only the best software, but also the best minds. And we have always had them on board.”
Bickel himself will be leaving the business in March next year, set to be replaced by long-time Telekom Deutschland exec Hagen Rickmann, who was announced to be taking over the role earlier this summer.
It is worth noting that the announcement of these new roles comes in stark contrast to the rest of the business, which has seen major staff cuts over the past year in an effort to streamline operations. Back in March, Vodafone Germany said had plans to cut its workforce by 2,000.
Vodafone currently employs around 15,000 people in Germany.
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