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Auramo joins from enterprise resource planning giant SAP, where she was Chief Business Officer for the EMEA region
This week, Vodafone Group has finally announced a new CEO for Vodafone Business in the form of Marika Auramo, currently the Chief Business Officer for the EMEA region for software specialist SAP.
Auramo’s career at SAP spanned various roles over the past 25 years, including COO EMEA North, Managing Director for the Nordic and Baltic region, Global COO of SAP Database and Data Management in the US, and Interim President of the EMEA region.
Auramo will officially begin the role on July 1 this year, taking over from Giorgio Migliarina, the Group Director of Products and Services, who has served in the role of interim CEO of Vodafone Business since September 2023.
Migliarina himself had filled the vacant role after the departure of Vinod Kumar, who had held the position of CEO for four years.
Speaking on the appointment, Vodafone Group CEO Margherita Della Valle said she “delighted that Marika will be joining Vodafone to lead our Business division, a key growth driver.”
“She brings extensive B2B experience from the IT industry, and I look forward to welcoming her as a member of our Executive Committee,” she added.
“I am looking forward to working with Margherita and the management team and to engaging with Vodafone’s customers and partners,” said Auramo. “Vodafone Business has strong growth opportunities ahead – as large corporates, SMEs and the public sector look to adopt more digital tools to enhance growth and productivity – and I will be working alongside my new colleagues to capture this.”
The appointment means that each of the five new business divisions created by Della Valle – Germany, European Markets, Africa, Vodafone Business, and Vodafone Investments – now has a full time CEO.
In related news, last month saw Vodafone UK announce Max Taylor, the company’s Chief Commercial Officer, take over the role of company CEO from Ahmed Essam.
Essam, meanwhile, will become Executive Chairman of Vodafone Germany and CEO of Vodafone’s European Markets.
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