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Mobile network operator Vodafone have announced that people in Belfast, Sheffield, Liverpool and Watford can now take advantage of their “try before you buy” style eSIM, which first went live in London last month (here). Consumers can try the operator’s service, free, for 7-days with 50GB of data (mobile broadband), 500 minutes and 500 texts – all without changing your number.
The “no commitments or strings attached” service trial is only open to non-Vodafone mobile customer, using an eSIM supporting Smartphone and your device must be geolocated inside one of the initial cities. In order to take advantage of this, people must scan a QR code (which can be found across the cities) or visit the Vodafone website to sign up online (affiliate link), with the eSIM being installed via their My Vodafone App.
Trial customers can then join the 7-day free network trial without changing their existing number or swapping their SIM card (i.e. this does NOT port your existing mobile service). In that sense, the trial acts a bit like one of those travel eSIMs that people often buy when going abroad, where the new service complements rather than replaces the old one. We think this is a clever way of allowing consumers to test a different network.
Vodafone is planning to roll out the trial even further, across other cities around the UK.