Original article ISPreview UK:Read More
Internet provider Virgin Media (O2) has kindly furnished ISPreview with some general traffic stats from their fixed broadband network over the festive period, which for example reveals that Christmas Day internet traffic was up 11% on last year (broadly in line with traffic growth generally). But compared to an average Thursday in 2025, traffic was up by 22%.
In terms of New Year’s Eve, Virgin Media reported that fixed broadband traffic was up 10% from last year and that’s also 12% higher than the average Wednesday in 2025. Sadly, the provider wasn’t yet able to reveal any data on mobile (4G, 5G) traffic over the same period.
The above stats come shortly after VMO2 revealed how they’d seen an 8% rise in broadband usage (down slightly from a rise of 8.1% in 2024) and an 18% rise in mobile traffic through the past year (up from 9%) – driven by growing use of AI, live sports streaming and major game releases (here); we also got some other network insights just a few days after that (here).