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The solution allows riders on bus journeys to enjoy Wi-Fi connectivity via satellite
This week, satellite operator Viasat has announced that Brazilian transport operator Satélite Norte is the first to make use of its new Digital Bus solution.
Through the installation of Viasat hardware, Digital Bus combines satellite and cellular connectivity (when available) to provide onboard Wi-Fi services, even when driving in a remote location.
In tests, the solution showed provided consistent Wi-Fi performance on vehicles travelling from Goiânia, in the state of Goiás, to São Paulo, over 500 miles away.
In addition to benefits for customers, the integration of satellite connectivity also allows the transport company to better track, monitor, and manage its vehicle fleet. It will also allow for targeted and dynamic advertising, as well as a platform for gathering passenger feedback.
“Across many regions of the world buses are a key transport link – particularly in places where air travel is expensive, and rail routes are lacking,” said Andy Kessler, Vice President, Enterprise and Land Mobile at Viasat. “After launching Digital Bus earlier this month, we are proud to partner with Satélite Norte to bring our Digital Bus solution to Brazil. Together, we’re proving that reliable connectivity is transforming the passenger experience and helping operators digitize and elevate their entire operation. As premium road travel continues to grow, internet access is no longer a luxury, it’s an essential part of the journey.”
For Satélite Norte, this more reliable connectivity is viewed as a differentiator, allowing them to offer a service unavailable to competitors.
“Our partnership with Viasat aligns perfectly with our mission to offer comfort, innovation, and a differentiated experience to our passengers. We believe that high-quality onboard connectivity will become a competitive advantage and add even more value to our luxury route between Goiás and São Paulo,” said Waldir Sampaio, Executive Director of Satélite Norte.
Viasat says it is working with OEMs line-fit the solution in the near future.
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