Original article Total Telecom:Read More
Press Release
TIM is positioning itself as a leader in AI also for consumer customers, offering an innovative service that improves their daily lives. TIM is the first operator in Italy to offer its fixed and mobile consumer customers one year’s free access to Perplexity Pro, one of the world’s most advanced generative Artificial Intelligence platforms, based on conversational interaction, real-time updates and answers with verified sources. The agreement with Perplexity reaffirms TIM’s pioneering role in technological innovation, bringing artificial intelligence within everyone’s reach and taking a further step towards the completion of the “Customer Platform” development strategy.
An advanced AI assistant for everyday life
Perplexity Pro provides clear, reliable and up-to-date answers to any question, from practical everyday queries to the most complex requests: from planning a trip, to investigating a study topic or comparing sales offers. All this through a simple voice or text-based interface that combines access to state-of-the-art language models with real-time web search.
In particular, the platform allows unlimited searches, convenient interactive voice sessions, document analysis and synthesis, content creation, images, web pages, presentations, interactive data dashboards, and automatic management of the most suitable AI templates for each type of request, responding in seconds and always citing sources. In just a few minutes, Perplexity Pro can analyse hundreds of documents and websites, enabling an immediate critical analysis of the results – instead of spending days on personal research. Perplexity Pro can choose from the main Large Language Models (LLMs) according to the customer’s request. In addition to Perplexity’s own model, it can also use the main established LLMs such as ChatGPT, Claude, Gemini, and R1 1776 (the US version of Deepseek R1).
Only TIM customers can therefore access this highly innovative AI service via the Perplexity platform, worth around 20 euros a month to other customers.
“This initiative puts Artificial Intelligence at the service of people, making it truly accessible to all TIM customers,” comments Andrea Rossini, Chief Consumer, Small & Medium & Mobile Wholesale Market Officer at TIM. “We are proud to be the first operator in Italy to offer an advanced AI assistant like Perplexity Pro, which marks a tangible step towards a new model of the digital relationship. Innovation, for us, means simplifying and improving the everyday experience, with solutions that are useful, reliable and affordable for everyone.”
“We are excited to collaborate with TIM to bring Perplexity Pro to users in Italy”, said Ryan Foutty, VP of business at Perplexity. “Accurate, trustworthy answers are essential to millions of decisions that Italians make every day, and TIM’s strengths as a technical pioneer make it a natural partner to provide valuable technology that improves daily life for all customers.”
How to activate the service
TIM customers can activate Perplexity Pro in just a few steps: just log in to TIM Party – TIM’s loyalty programme – from the app or website to request a free code to use on the Perplexity platform, either from desktop or smartphone.
The initiative sees TIM consolidate its Customer Platform strategy through agreements with top-tier partners, in a spirit of Open Innovation, bringing real innovation into people’s lives and confirming its role as a pioneer in making AI an integral part of everyday life.
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