Alternative UK ISP Swish Fibre has continued their “fake fibre” related advertising feud with BT today after they lodged a retaliatory complaint with the Advertising Standards Authority (ASA), which objected to the “confusing” use of the term “fibre broadband” in the incumbents marketing for their “part-fibre” (FTTC) products. The situation began in July 2021, after […]
Swish Fibre Complain to ASA Over BT’s Use of Fibre Broadband Terminology
