Swish Fibre Complain to ASA Over BT’s Use of Fibre Broadband Terminology

Alternative UK ISP Swish Fibre has continued their “fake fibre” related advertising feud with BT today after they lodged a retaliatory complaint with the Advertising Standards Authority (ASA), which objected to the “confusing” use of the term “fibre broadband” in the incumbents marketing for their “part-fibre” (FTTC) products. The situation began in July 2021, after […]

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