Startup Stories: Ethical data trading and securing digital lives

Tell us about Praeferre 
We help people and businesses to address concerns around data privacy and data sharing through enabling businesses to create informed consent management and offer incentives for the sharing of customer data. Through our one-of-a-kind SaaS platform, PRAEFERRE allows business to bring transparency in customer data management and helps individuals to take control of their data. Our ethical data trading framework help individuals to manage their digital life’s privacy preferences in a seamless manner and receive incentives for the commercial use of their information. So, the businesses in our platform manage their customers information with more confidence and can build a sustainable and loyal user base…

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