Sky UK Relaunches its VIP Customer Loyalty Programme | ISPreview UK

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Sky (Sky Broadband, Sky TV etc.) today claims to be “relaunching” their popular Sky VIP scheme, which typically offers special discounts and rewards to existing customers. The relaunch will deliver even more free treats, savings, and experiences – available to millions of UK customers via the My Sky app.

According to Sky, around 1 million of their customers are already enjoying related rewards from Sky every month, and the VIP service itself claims to be packed with over 3 million such rewards / experiences for customers across the UK this year. Sky VIP is free for all customers, they are automatically enrolled and just need to download the My Sky app to get started.

Helen Kloepfer, Director of Sky VIP says: “The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether you’re new to Sky or a long-standing customer, there’s always something exciting waiting in the My Sky app that makes every day a little better.”

What’s New via Sky VIP

Exclusive weekly treats from top brands 

For the first time ever, Sky has teamed up with Sainsbury’s, one of the UK’s favourite supermarkets, to bring delicious rewards from their premium Taste the Difference range. There are almost 2 million treats to give away, including Taste the difference pizzas and ice lollies, as well as snacks from popular brands like LOVE CORN and Whitworths. New treats drop every week from 9 July*.  

Free movies every week 

Enjoy even more entertainment with a movie on Sky Showcase every week, as well as giveaways and savings on Sky Store. Kicking off with The Bad Guys, available for free on Sky Store from 14 July. Plus, there will be opportunities to bag free trial passes to some of the biggest streaming apps. 

Big discounts on loved brands 

Sky customers can unlock exclusive, best-in-market discounts on some of the UK’s most-loved brands including Puma, Hearst, JBL, and Purdy & Fig. This July, enjoy savings with HelloFresh, LG, and Parkdean Resorts and many more. And that’s just the start. There are regular offers across sportswear, entertainment, gaming, and home décor, helping customers save more on the things they love.  

Epic experiences 

Sky VIP offers access to unforgettable experiences such as tickets to top UK attractions, exclusive cinema screenings, VIP lounge access, and once-in-a-lifetime trips. 

The biggest rewards in sport 

Sky Sports customers can now get a free 12-month subscription to The Athletic, access to once-in-a-lifetime experiences such as a trip to the Ryder Cup, huge savings on kit and equipment from premium brands including Fanatics, Callaway Golf and Castore. Plus, there are around 100,000 tickets up for grabs for the most exciting events in sport and exclusive offers on activities with partners like Powerleague and Sixes

More from Sky 

Sky VIPs enjoy exclusive extras on their existing Sky products, with perks that get better the longer they stay. 

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