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Customers of the Sky Mobile service, which is an O2 (Virgin Media) powered Mobile Virtual Network Operator (MVNO) with an estimated 3.7 million subscribers, has today announced that the majority of their monthly data (mobile broadband) tariffs will increase by £1.50 (equating to an annual rise of £18), effective from February 2026.
Sky says that this is the first time they’ve implemented a price change for in-contract customers in over seven years (last year’s price rise was targeted at out-of-contract users). But unlike many other major providers, Sky’s prices are variable, thus customers who are in a minimum term can at least cancel their Sky Mobile tariff after being notified of a price increase, without paying any early termination charges.
Sky Mobile notes that the price rise is being driven by a number of factors, such as with how their wholesale network costs have increased significantly since last year. At the same time, they’ve continued to invest in their network to meet ever-growing customer demand for data and improve their services.
A Sky Mobile spokesperson said:
“To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February. We don’t take decisions like this lightly, which is why we have not increased mobile prices mid-contract for more than seven years. This change reflects the ongoing cost pressures being faced across the industry, while allowing us to continue investing in our network and customer experience.”
Customers who are impacted will be contacted from 6th January 2026 to let them know how the change impacts their data plan(s) – affected customers will start to see the relevant price change on their bill from 14th February 2026 onwards.