Original article ISPreview UK:Read More
A new survey of broadband ISPs by Telegraph readers has handed out awards across several categories to Sky Broadband, EE and Plusnet, with the latter scooping wins across three categories. But neither BT, Vodafone, Virgin Media nor TalkTalk were deemed good enough to win anything, which is despite Virgin technically being the fastest provider.
The survey itself, which was conducted between 6th June and 14th July 2025, was fairly small (i.e. take it with a pinch of salt) and only collected feedback from just 1,019 adult Telegraph readers. This explains why the results could only focus on the market’s largest seven broadband providers (smaller players don’t factor).
In addition, broadband providers that won awards needed to both excel in the relevant category and still score consistently well in others. This is why Sky Broadband was given the “Best Broadband Provider for Speed” award below, despite Virgin Media actually delivering faster speeds in the study (i.e. Virgin’s lowly scores for reliability and customer service dragged it down).
Similarly, Vodafone and TalkTalk actually scored reasonably well across all categories, but not well enough in any one category to warrant an award. But BT had a generally weak showing, coming in dead last for both speed and value, albeit while doing well for reliability.
2025 UK Best Broadband Survey Award Winners
Best Buy Broadband: Plusnet
Best Value Broadband: Plusnet
Best Broadband for Speed: Sky Broadband
Most Reliable Broadband: EE
Best Broadband for Customer Support: Plusnet
Full Satisfaction Survey Results
| Provider | Speed | Reliability | Value for Money | Ease of Contact | Quality of Support |
| BT | 69% | 78% | 39% | 58% | 60% |
|---|---|---|---|---|---|
| EE | 75% | 77% | 56% | 66% | 67% |
| Plusnet | 71% | 78% | 65% | 80% | 75% |
| Sky Broadband | 80% | 75% | 56% | 70% | 71% |
| Vodafone | 73% | 77% | 59% | 66% | 67% |
| TalkTalk | 77% | 73% | 53% | 63% | 58% |
| Virgin Media | 80% | 73% | 56% | 53% | 59% |