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One of the country’s largest alternative broadband networks, Netomnia (Substantial Group), which has now covered 2.8 million UK premises RFS (inc. 400,000 customers) with their Fibre-to-the-Premises (FTTP) based broadband ISP network (up from 2.7m on 1st Sept 2025), have this morning announced a refresh of their brand following the merger with Brsk.
So far as we can tell from the logo on their website today, the refresh appears to be reflected through a fairly subtle change of font and a tweak to the scale, organisation and colour of the circle graphic in front. Otherwise, it doesn’t appear to have gone through a dramatic shift. But as usual with any branding changes these days, the official press release goes rather heavy on the hype.
“This evolution is more than visual. It reflects Netomnia’s progression from challenger to national infrastructure leader. The company’s refreshed positioning emphasises its role as a future-ready fibre network built to enable tomorrow’s innovations, while the visual identity brings this ambition to life. The name itself tells the story – ‘Net’ represents the inclusive network built for everyone, while ‘Omnia’ (Latin for ‘all things’) conveys readiness to power whatever innovations come next,” says the announcement.
In addition, for those who didn’t know what the circle in front of their logo was meant to represent (we assumed some symbolism with fibre optic cabling), Netomnia explains how the refreshed circular abstract element actually “symbolises both ‘the right connection’ and ‘the potential’, forming a complete circle that suggests connectivity and continuous progress“. So, now you know.
Jeremy Chelot, Group CEO of Netomnia, YouFibre and brsk, said:
“This is more than a design change. It’s a signal of the company we’ve become – powerful, ambitious, and building the UK’s third fibre infrastructure. Where the most powerful internet lives is both our idea and our promise.”