Original article ISPreview UK:Read More
Mobile operator Lebara, which harnesses a mobile virtual network operator (mvno) platform from Vodafone UK, has today rejected the rising culture of mid-contract price hikes among their rivals (e.g. O2, EE, Three UK, Sky Mobile etc.) that they say are “penalising people for staying loyal” and committed to “never raise prices mid-contract“.
Lebara, which typically offers customers a mix of mobile plans on 30 day and 12-month minimum terms, has long made a point of promoting their packages alongside a commitment of “no yearly price increases like the Big Mobile Networks“. But lately we have seen some other mobile and broadband ISPs do U-turns on similar positions, so it’s always welcome when a provider renews such commitments for the New Year.
Mayur Jauhari, Commercial Director at Lebara Mobile UK, told ISPreview: “Sky Mobile joins O2 in increasing prices mid-contract for their millions of existing customers. Price hikes like this have become all too common across major networks, penalising people for staying loyal. At Lebara, we believe in fairness and transparency, which is why we never raise prices mid-contract. The price you agree to is the price you pay – no surprises, no hidden hikes. We remain committed to keeping things simple and affordable for our customers.”