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The partnership includes SIM management, IoT, and analytics solutions to help improve the customer experience and efficiency of electric taxi rides
This week, Indonesian mobile operator Indosat Ooredoo Hutchison has announced a new partnership with Vietnamese electric taxi company Xanh SM.
The partnership will see Indosat Business support Xanh SM’s operations in Indonesia by providing a range of IT, IoT, and analytics technology, aimed at boosting operational efficiency.
The deal will include SIM cards for Xanh SM taxi units and specially tailored mobile packages for taxi drivers, all of which will be managed by Indosat’s Card Management Platform, including Cisco IoT Control Center.
In addition, various IoT solutions will be integrated with the vehicles to provide driving data, including “speed, acceleration, and behavior, identifying anomalies or potential vehicle issues to ensure safety and efficiency”, according to the partners.
Finally, Indosat will provide analytics technology to help make sense of all this new data, including greater customer profiling, behavioural analysis, and personalised ad campaigns.
The project will feature an initial six-month pilot phase, followed by a wider rollout of the refined technology.
Xanh SM has grown rapidly since its inception in 2023, with the company’s cyan blue electric taxi fleet totalled over 30,000 vehicles in Vietnam, representing over 40% of the total taxis operating in the country, as of May last year.
The company expanded into Laos in late 2023, followed by Indonesia in December 2024.
“We are proud to partner with Xanh SM to accelerate digital transformation while promoting the adoption of sustainable technologies,” said Muhammad Buldansyah, Director and Chief Business Officer of Indosat Ooredoo Hutchison. “This collaboration combines Indosat’s expertise in ICT, IoT, and analytics with Xanh SM’s eco-friendly technologies. The launch of this electric taxi fleet is a significant step in strengthening our commitment to sustainability and green technology to benefit the people of Indonesia.”
Indosat has had a growing interest in the mobility market in recent years, which it sees as growing sector for network monetisation opportunities. Last year, the operator teamed up with Mastercard to combine the payment card giant’s in-vehicle payments solution with Indosat’s AI-powered fleet management system, NEXTFleet.
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