Guernsey Mobile Operator Cleverly Disguises Tower as a Yacht Mast

Mobile operator and broadband ISP Sure has successfully managed to improve the 4G and 5G signal across the north of Guernsey (English Channel Island) by hiding a new mast in plain sight, which was achieved by deploying the new infrastructure in a marina and making it look like a tall white yacht mast.

Trying to hide or disguise large mobile masts is rarely an easy task. Over the years we’ve seen various attempts at concealment, some of which work better than others (e.g. painting them to blend in with the landscape or making their structure look like weird trees).

However, we think the latest approach on the island of Guernsey, which is a self-governing British Crown dependency, deserves a particular mention. According to the Bailiwick Express (see for picture), engineers working for Sure were able to construct and deploy a mobile mast that more closely resembles a white yacht mast, which was then erected in the middle of Beaucette Marina.

Once the planned bunting (flags) have been added to the top, then it will probably become even harder to identify it as a mobile mast without a second glance.

Adi Byrne, Mobile Engineer at Sure, said:

“In today’s digital age, reliable network coverage is crucial for everything from staying connected with loved ones to conducting business efficiently. We have ensured that St Sampson and the Vale have enhanced mobile network coverage. We are committed to not only improving Guernsey’s connectivity, but also respecting the island’s natural beauty.”

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