Alternative full fibre operator Zzoomm, which has built a 2Gbps speed Fibre-to-the-Premises (FTTP) broadband network to cover 202,000 premises (RFS) in England, has today launched a new 200Mbps (symmetric) service that appears to replace their previous entry-level 150Mbps package. But the new entry-level tier is more expensive.
The new “200 Full Fibre” service is priced at £32.95 per month on a 12-month minimum term and comes with a £100 Amazon voucher for new customers (compared to £29.95 for the old 150Mbps tier). All of their packages also include a free standard installation, Zzoomm Wi-Fi 6 Hub (router), free in-home Wi-Fi setup, unlimited data and a pledge of “no mid-contract price rises“.
The operator’s network, which is home to 30,000 customers (c.15% take-up), is currently available across parts of around 29 market towns and small urban communities in Berkshire, Oxfordshire, Herefordshire, Yorkshire, Staffordshire, Wiltshire and Cheshire. Zzoomm originally aspired to cover 1 million premises across 85 UK towns by the end of 2025, before the difficulties of raising fresh capital forced their build to stop (here and here). But growth via mergers and acquisitions is now being actively explored (here).
Chris Collinson, CCO of Zzoomm, said:
“At Zzoomm, we’re committed to meeting the growing demand for faster, more reliable broadband. This new service is 33% faster than our 150Mbps capability for only £3 extra.
The launch of our new 200 Full Fibre, 200Mbps symmetrical service reflects our dedication to delivering top-tier connectivity that keeps up with the pace of modern life. This update ensures that our customers, future and existing, not only stay ahead of the digital curve but enjoy symmetrical speeds that significantly surpass the national average.
We are committed to keeping continuously improving our offerings and this launch is all part of our mission to provide our customers fast, reliable Full Fibre broadband that truly elevate their online experience.
Full Fibre just got faster.”
Despite the positives, it is worth keeping in mind that not all consumers want or need faster speeds and there are those who would rather have a cheaper / slower package that exists to cater for only their basic needs. In that sense, removing the cheapest option for new customers does have some downsides.