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The ITS Technology Group, which has deployed various open access full fibre broadband and Ethernet networks across parts of the United Kingdom, has today announced the launch of its new Cisco-powered ‘ITS SecureEdge’ product. The new value-added service is designed to “protect businesses of all sizes” from Distributed Denial of Service (DDoS) attacks.
The new service, which will leverage Cisco Secure DDoS Protection technology, is said to be part of ITS’ “wider mission” to redefine what business connectivity looks like in the “fibre utility” era, moving beyond pure bandwidth and into smarter, more equitable infrastructure solutions.
According to ITS, traditionally, DDoS mitigation has been the “preserve of large enterprises and government“, relying on solutions that backhaul traffic to off-site scrubbing centres – often at significant cost and prohibitive in today’s low latency application environments. But SecureEdge’s approach is said to bring this protection “closer to the edge of the network“, utilising AI to allow constant monitoring, fast mitigation and accuracy at scale.
The approach also seems to avoid the need for redirection to external scrubbing centres, reducing mitigation times and cutting costs.
Pete England, Product Director at ITS, said:
“Connectivity has to be more than speed alone. We’re investing in innovation that directly answers the real-world risks businesses face every day. DDoS attacks can cripple an organisation in minutes – from online retailers losing sales, to schools and councils losing critical digital services. With this launch, we’re making protection simple, affordable, and built into the network itself.”
The new service is said to be available on all ITS Internet Access services (FibreOne, FibreLight, FibreBright) through a simple, transparent uplift, with “no premium pricing tiers” (i.e. it shouldn’t cost thousands of pounds a year like some existing solutions). The focus here seems to be on SMEs, schools, and public sector organisations.