Original article ISPreview UK:Read More
A couple of years have now passed since ISPreview last examined how much money broadband ISPs were charging consumers for their gigabit broadband (1Gbps) tiers, so we’ve decided to take another look to see how things have changed between 2022, 2023 and 2025. But it might surprise some readers to learn that prices have broadly continued to fall.
The following article will only be covering residential networks delivered via either Full Fibre (FTTP/B) or Hybrid Fibre Coax (Virgin Media) infrastructure. At the start of 2025 around 86% of UK premises were estimated to be within reach of such a gigabit-capable broadband network (here), which drops to 74% when only considering FTTP.
However, assuming the Government’s £5bn Project Gigabit programme delivers and commercial builds remain steady (most of today’s coverage has come from commercial deployments), then we could see gigabit coverage via fixed line networks reaching around 99% “nationwide” by 2030. Ofcom has predicted (here) that gigabit coverage will reach around 97-98% by May 2027 and that’s currently as far out as they’ll forecast.
Suffice to say that, within a few short years, the vast majority of this country will have gained the ability to choose from one or more gigabit-capable broadband networks. But such speeds are not an automatic upgrade for existing connections, thus you’d need to order the package from a supporting ISP in order to receive it. On top of that, there’s also a rapidly growing selection of multi-gigabit (2-10Gbps) providers, but that’s another topic.
Why Gigabit Prices Vary
The amount that ISPs charge for a 1Gbps package continues to vary quite a lot, which isn’t just down to competition. Different packages come attached to different features (e.g. static IP addresses, contract lengths, better routers etc. – assigning a value to such things is subject to personal preference) and some networks have also been deployed using different methodologies or technologies, all of which impacts cost.
For example, B4RN adopts the Community Benefit Society approach and operates a closed network, where the community sometimes helps to build and fund the infrastructure – this tends to result in a cheaper service (i.e. not profit orientated). By comparison, Openreach (BT) runs a commercial open access network, albeit one that has the baggage of heavily regulated copper infrastructure to balance – this can be more expensive.
Meanwhile, commercial providers that roll-out almost exclusively in rural areas also tend to be more expensive, as this reflects the higher cost of deployment. On the other hand, the new generation of commercial and urban-focused alternative networks (AltNet) are often very aggressive on price.
The Gigabit Comparison (Feb 2025 Data)
The table below is intended to examine how prices for consumer facing 1Gbps packages have changed over time, thus we’re continuing to use our original ISP sample from 2022 and haven’t added any new ones (the odd provider has also been removed due to consolidation). If you want to compare all of the available 1Gbps packages, and there are over 140 of those, then our ISP Listings page is the place to go.
Otherwise, this summary will generally only take a standalone (data-only) package from each operator, except in cases where the package is unavoidably bundled alongside a voice (phone) product. We’ll also reflect the post-contract pricing after any discounts (where possible), provided those discounts last the full length of the operator’s initial minimum term (shorter partial-term discounts are ignored as they’re harder to compare).
Finally, for providers with multiple underlying networks (each with different prices), we’ll only cover the two largest networks to reduce complexity and repetition. The list doesn’t cover upload speeds, but it’s worth noting that many providers will give you symmetric uploads, while those from Openreach and Virgin Media will often do c.100Mbps by default.
1Gbps UK Home Broadband Prices Over Time (Alphabetic)
ISP | Network | £ – Price 2025 | £ – 2023 | £ – 2022 | Contract (Months) |
B4RN | B4RN | 33.00 | 33.00 | 30.00 | 12 |
BT | Openreach | 36.99 – 42.99 (45.99) | 44.99 (59.99) | 59.99 | 24 |
Cambridge Fibre | Cambridge Fibre | 29.00 (49.00) | 59.00 | 69.00 | 24 |
CommunityFibre | Community Fibre | 25.00 – 27.00 (31.00) | 29.00 (31.00) | 49.00 | 24 |
County Broadband | County Broadband | 54.99 (84.99) | 69.99 | 80.00 | 24 |
EE | Openreach | 40.99 – 46.99 (59.99) | 49.00 (58.00) | 49.00 (57.00) | 24 |
Exascale | Exascale | 48.99 | 48.99 | 48.99 | 24 |
Fibrus | Fibrus | 44.99 (59.99) | 59.99 | 29.99 (59.99) | 24 |
Freeola | Openreach | 61.98 | 58.99 | 58.99 | 1 |
G.Network | G.Network | 28.00 (33.00) | 51.99 | 48.00 | 24 |
Gigaclear | Gigaclear | 49.00 (82.00) | 49.00 (79.00) | 49.00 (79.00) | 18 |
Grain | Grain | 28.99 (52.99) | 32.99 (49.99) | 44.99 (55.00) | 24 |
Hyperoptic | Hyperoptic | 40.00 (63.00) | 45.00 (60.00) | 40.00 (60.00) | 24 |
InternetTY | InternetTY | 33.33 | 45.00 | 45.00 | 24 |
Jurassic Fibre | Jurassic Fibre | 40.00 | 40.00 | 40.00 | 24 |
KCOM | KCOM | 44.99 (69.99) | 59.99 (69.99) | 69.99 | 24 |
Leetline | Openreach | 52.99 | 52.99 | 64.99 | 24 |
Leetline | CityFibre | 38.99 | 36.99 | 40.99 | 24 |
Lightning Fibre | Lightning Fibre | 36.00 | 39.00 | 59.00 | 24 |
Highland Broadband | Lothian Broadband | 44.99 (74.99) | 74.99 | 59.99 | 24 |
Pine Media | Pine Media | 32.00 | 41.00 | 49.99 | 24 |
Pine Media | Openreach | 42.00 | 47.00 | 49.99 | 24 |
Quantum | Quantum Fibre | 60.00 | 60.00 | 60.00 | 24 |
Swish Fibre | Swish Fibre | 40.00 | 50.00 | 75.00 | 24 |
Telcom (WeFibre) | Telcom | 25.00 | 35.00 | 20.00 | 12 |
toob | toob | 29.00 (33.00) | 25.00 (29.00) | 25.00 (29.00) | 18 |
Trooli | Trooli | 39.99 (49.99) | 68.00 (80.00) | 68.00 (80.00) | 24 |
No One | Openreach | 49.99 | 49.99 | 62.99 | 24 |
No One | CityFibre | 31.99 | 36.99 | 38.99 | 24 |
Truespeed | Truespeed | 39.00 (75.00) | 49.00 (70.00) | 54.99 (*69.99) | 12 |
Village Networks | Village Networks | 75.00 | 70.00 | 70.00 | 18 |
Virgin Media | Virgin Media | 38.99 – 42.49 (78.00) | 47.00 (62.00) | 62.00 | 18 |
Vodafone | Cityfibre | 29.00 – 32.00 (£37) | 46.00 | 35.00 | 24 |
Vodafone | Openreach | 38.00 – 41.00 (£46) | 49.00 | 70.00 | 24 |
Wessex Internet | Wessex Internet | 79.00 | 79.00 | 84.00 | 12 |
WightFibre | WightFibre | 43.95 | 49.95 | 54.95 | 1 |
Wildanet | Wildanet | 65.00 | 59.95 | 59.99 | 24 |
YouFibre | Netomnia | 31.99 (41.99) | 29.99 (40.00) | 40.00 (50.00) | 24 |
Zen Internet | Cityfibre | 40.00 | 45.00 | 47.99 | 18 |
Zen Internet | Openreach | 50.00 | 55.00 | 59.99 | 18 |
Zzoomm | Zzoomm | 29.95 (39.95) | 39.95 | 59.00 | 12 |
The first thing to note above is that BT, CommunityFibre, EE, Vodafone and Virgin Media all have their monthly prices expressed as a range (e.g. for BT it’s £36.99 – £42.99), which reflects Ofcom’s recent change in pricing policy that allows us to see us to see the impact of mid-contract price hikes across the minimum term. Previously we couldn’t do this as those mid-contract hikes were linked to an unknown future figure of inflation.
In addition, we didn’t previously include Vodafone’s post-contract pricing because it was difficult to figure them out (vague policy), but the provider now states that your prices will rise by £5 per month after the end of your minimum term. As such, we’ve assumed they mean +£5 on what you were being charged after the most recent mid-contract price hike.
One other observation to make is that several providers have increased their minimum contract period since the last update. For example, Grain, Pine Media and Truespeed have gone from 12 to 24 months, while InternetTY and Swish Fibre have gone from 18 to 24 etc. On the flip side, Virgin Media went from 24 to 18 month terms. Longer contracts give ISPs more security and often make for cheaper packages, but also tie the customer down for longer.
Overall, the story is similar to 2023 in that many more ISPs reduced their prices than increased them in 2025, while a few others maintained the same pricing they had before. Only a smaller number increased their prices. However, it’s important to caveat that inflation (CPI and RPI) surged between 2022 and early 2024, which means that any ISP choosing to maintain the same price today as it had in 2023 will have technically been giving customers a real-terms price reduction. Openreach also introduced some big discounts in 2023 (Equinox 2) to help ISPs stay competitive with altnets, which may have offset some increases in other areas.
Finally, if we exclude the impact of mid-contract price hikes and post-contract pricing, then the average monthly price (at least for new customers) from the sample of providers listed above works out as £42.02. This compares with an average of £49.11 in 2023 (i.e. this is a decrease of £7.09 or -14.44%). Competitive pressures between networks is likely to continue to keep prices low for the next couple of years, but this may change as the market matures and economic pressures take their toll.