The top reported business challenge in the last year, according to a study on CEOs’ most important business challenges in 2022 by Forbes, Covid-19 continues to concern business leaders, alongside other worries such as rising inflation, labour shortages, supply chain disruptions and changing consumer behaviours.
More specifically, companies are struggling to provide a?consistent and holistic omnichannel experience?for their customers while blending remote and in-person work.
For many organisations, improving the management of customer data is their top customer experience (CX) priority over the next 12 months. This is because they recognise that creating the immersive, personalised, and compelling experiences customers expect comes from integrated customer data systems, improved uses of customer data to generate insights…
