CEO of AireBeam discusses ‘secret sauce’ behind ISP’s growth

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Ben Elkins, the CEO of AireBeam and Utah Broadband, joined the ‘Beyond the Cable’ podcast to discuss strategy and AireBeam’s explosive growth in Arizona

By: Brad Randall, Broadband Communities

Since taking the helm as the CEO of an Arizona City-based AireBeam, Ben Elkins has overseen a 375 percent growth in fiber subscribers for the ISP.

Now, Elkins is attempting to repeat success at another subsidiary of the Boston Omaha Corporation: Utah Broadband.

Named as the Utah Broadband’s CEO in May, Elkins now wears both hats, one as the CEO of AireBeam, another as the CEO of Utah Broadband. He reflected on some of AireBeam’s growth, and how he was able to achieve such stunning success in Arizona’s Pinal County.

“It’s very rural, but it’s growing,” Elkins said of Pinal County. “It’s the fastest growing county in the state of Arizona.”

Wedged between Phoenix and Tuscon, Elkins said it came to his attention after research that many of the county’s mobile home parks were severely underserved.

“So, I went out and got nationwide deals with a lot of the mobile home park developers,” he said. “And provided fiber to the parks that really fit or demographics and fit our profile.”

Elkins said he was able to lock in 20-year agreements with some developers.

According to Elkins, many mobile home parks are ignored by larger service providers because residents are often temporary.

“It’s been a huge hit for us,” he said, adding that AireBeam also “fibered up” the entire community of Arizona City and Florence.

While Elkins said the explosive-type growth that AireBeam saw was likely unique due to demographics in the area, he also predicts growth ahead for Utah Broadband.

Listen to Elkins on Spotify

Click here to listen to the full interview with Elkins on Spotify, and why he believes Utah still contains “huge opportunity” for Utah Broadband.

Listen to Elkins on Apple Podcasts

To hear the episode featuring Elkins on Apple Podcasts, click here.

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