News
The news follows BT’s initial launch of the content delivery solution in December 2023
BT and Edgio have announced the launch of the world’s first Multicast-Assisted Unicast Delivery (MAUD)-enabled Content Delivery Network (CDN).
The partnership aims to improve the delivery of live television over the internet, by offering benefits such as cost reduction, enhanced content quality, scalability, and more sustainable streaming.
Edgio, integrating its CDN with BT Group’s MAUD technology, will be the first to implement this solution in a live environment. The companies plan to trial the delivery of EE TV content on selected set-top boxes within the live network in the coming months.
MAUD combines multiple streams into a single ‘multicast’ in the core of the network, which is then converted back into single streams to serve individual customer. In this way, MAUD improves the efficiency of live streaming over the internet, giving a more reliable user experience.
For CDN operators like Edgio, MAUD will be particularly impactful for for live streaming TV, reducing the impact of other internet traffic and ensuring consistent content quality, especially during large-scale events with more viewers.
According to BT, MAUD technology requires up to 50% less bandwidth during peak events, reducing strain on the network and energy consumption, as well as removing the need for extensive hardware. Content providers can integrate with the MAUD-enabled CDN without needing to modify their existing player applications.
“Our collaboration with Edgio represents an important step in developing an efficient live streaming solution that aligns with the needs of content delivery networks. By integrating MAUD with CDNs, we aim to provide a practical solution for content providers,” said Howard Watson, Chief Security and Networks Officer at BT.
“The partnership allows us to deliver more consistent and high-quality experiences to our clients, particularly in markets with diverse network solutions,” said Emma Whitmore, Group Vice President EMEA at Edgio.
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