News
The move will begin on 1st April this year
Belgian cable operator Telenet, which is wholly owned by Liberty Global, has announced that it will enter into the energy market in April as it launches its new service “Blossom”, which will be used for the installation and running of at home charging stations for electric cars.
Blossom will be spun out as separate company under the Telenet group, which will initially focus on focus on installing and activating smart charging stations for the employees of companies, with private customers coming later.
According to Telenet, there will be 1.7 million electric vehicles on the road in Belgium by 2030 with 65% of vehicle charging done at home. The estimate that 800,000 home charging stations will be installed by the end of the decade, but currently, say Telenet, the user experience is not adequate.
The ambition behind the project is clear. According to a press release, Telenet aims for Blossom to “to become an ally to customers in the energy transition by providing innovative and simple home solutions. Specifically, Blossom will start offering a service to smartly charge electric vehicles at home. Initially, the focus will lie on the corporate market. In a later phase, Blossom will also offer charging services directly to self-employed workers and private customers.”
Blossom will partner with Scoptvision, Optimile, and Unit-T, amongst others, to launch the company.
“By placing renewed emphasis on the ongoing digitization of our society, as well as the rapid electrification of our mobility, we can optimize both the installation and management of home charging stations through a unique digital platform,” said Telenet CEO John Porter. “This way, we can simplify the lives of both employees and employers and create a win-win for both parties,” he continued.
Parent company Liberty Global launched a similar service in the UK in 2022 with a venture called “Egg”. The service will, amongst other things, provide subscription-based electric vehicle charging. The subscription model had not been available in the UK before, and Liberty Global say “customers benefit from ongoing maintenance and technical support, all included in a monthly £30 fee and without any up-front fees”.
This is a great example of a company in the broadband and telco industry going beyond their usual connectivity realm – and is the type of thing we’re looking for to win “The Beyond Connectivity” award at this year’s World Communication Awards – held in London this December.
The winner of this award will have developed a product or service that moves beyond the traditional connectivity-based offerings, into new business areas or new market segments – enter now!
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