Original article Total Telecom:Read More
Azerconnect Group has introduced a bundle-driven prepaid access framework designed to address long-standing structural inefficiencies in prepaid-dominant mobile markets, particularly those characterised by high multi-SIM ownership and low-value usage patterns.
Under the new approach, prepaid SIMs remain active only through the purchase of recurring voice, data, or mixed bundles, rather than minimal balance top-ups. This represents a shift away from balance-centric access models toward usage-aligned connectivity, linking network access more closely to genuine customer engagement.
In many emerging markets, large volumes of prepaid SIMs are maintained primarily for messaging applications, inflating active subscriber metrics while contributing limited commercial value. By tying access to bundle usage, the framework aims to improve visibility into active usage behaviour, reduce long-term SIM dormancy, and support more predictable engagement cycles.
Early implementation signals indicate stronger adoption of mid-tier prepaid bundles and clearer differentiation between active and inactive users, without introducing punitive disconnection mechanisms. The model is positioned as a structural adjustment rather than a short-term commercial initiative.
Commenting on the approach, Mushfig Aliyev, Chief Commercial Officer at Azerconnect Group, said:
“The bundle-driven access model aligns prepaid connectivity with real service usage rather than passive balance maintenance. It is designed to support transparency, sustainability, and healthier engagement dynamics across prepaid ecosystems.”
The framework reflects a broader industry discussion around how prepaid access models can evolve in response to changing digital consumption habits, offering a reference point for operators in other prepaid-dominant regions evaluating alternatives to legacy balance-based access structures.