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The mobile operator division of supermarket chain ASDA, which is powered by a virtual network operator (MVNO) agreement with Vodafone, has just launched a refreshed SIM-Only range with a reduced number of products, featuring reduced pricing across some of their key plans.
The changes are too subtle and numerous to list in full, but a bunch of older plans have been removed, while others have had their prices cut. For example, ASDA Mobile’s Pay Monthly unlimited data plan on a 24-month term now costs £19 per month instead of £23 and their 60GB data (mobile broadband) plan has similarly been cut from £17 to £15. Shorter 12-month terms are also available, albeit at extra cost.
Almost all of ASDA’s mobile plans include unlimited minutes and calls, no commitments or credit checks, inclusive roaming in 46 European destinations and 5G support. But one catch is that they’re no longer offering any Pay Monthly plans with a short 30-day contract term, although the closest thing to that is still their PAYG plans.