A new OnePoll survey of 2,000 UK adults, which was commissioned by Vodafone UK, has claimed that 63% of British consumers have put off switching broadband providers for the last 4 years. This is said to be due to the fear of being without internet connectivity (27%) and the switching process being too much of a faff (20%).
The same survey states that over half (56%) of respondents feel “stuck” in their current contracts, while 15% admit they’re spooked by the switch, and a quarter (25%) actually say they want to make a change, and would do so if the process was easier (70%) or if someone could manage it for them (75%).
The survey, which additionally claims that BT customers moving to Vodafone could save over £223 (they’re also offering up to £100 towards contract exit fees, when you pay an early termination fee), is clearly intended to capitalise on the introduction of Ofcom’s new One Touch Switching (OTS) system – this makes it quicker and easier for consumers to change broadband ISPs.
Rob Winterschladen, Consumer Director of Vodafone UK, said:
“Thanks to the launch of One Touch Switch, switching to Vodafone’s Full Fibre Broadband for less really is easy. All people need to do is give us a call or go online, and we’ll manage the whole switching process for them.”
Take note that Vodafone’s saving claim vs BT seems to be a comparison between their Full Fibre 74Mbps (24-month term) package, which costs £24 per month, and BT’s Full Fibre 2 home broadband and phone package at £31.99 per month (plus a £31.99 one-off upfront charge) – comparison excludes new line installation costs & reward cards (data from 22nd Oct 2024 and based on publicly available info.).
However, we should point out that special offers and package prices change all the time, so this gap may go up or down depending on the day you check, as well as whether you’re able to benefit from any special comparison site discounts. The prices can also vary by location (some areas may benefit from specific discounts etc.).