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The popular American TV and Movie streaming service, HBO Max, has today confirmed that it will finally go live in the UK and Ireland on 26th March 2026. Customers of Sky TV with access to the Sky Atlantic channel will also be carrying the content (here) and so will Amazon Prime, but others will now be able to subscribe directly.
Historically, if you wanted to watch HBO’s content in the UK (e.g. “It: Welcome to Derry,” “House of the Dragon,” “The Last of Us” etc.), then you would have had to pay for access via different platforms and channels, such as Sky TV (inc. NOW TV). But the new service also makes the content directly accessible, although this does come at a cost – starting at £5.99 per month in the UK & Ireland.
The service will include content from all of HBO, Warner Bros. Pictures, Warner Bros. Television, DC Studios and Max Originals. Sports fans will also be able to access their TNT Sports streaming subscription via the same platform, but you’ll pay £30.99 per month for that.
In addition, Amazon’s Prime Video service has also been named as a launch partner for the service, although no further details were provided. Otherwise, HBO Max will be available on all major devices including TVs, set-top boxes, streaming devices, mobiles, tablets, game consoles and platforms including Android, EE / BT TV, Fire TV, iOS, LG, PlayStation, Roku, Samsung, Virgin TV and Xbox.
Subscribers will be able to create up to five personalised profiles, receive tailored recommendations and enjoy features like Continue Watching and, depending on your plan, offline downloads. Families will also be able to set up kid-friendly profiles with age-appropriate content and parental controls. HBO Max will be available for pre-registration on the App Store and Google Play beginning 12th March.
HBO Max Service Prices and Features
Basic with Ads (£4.99/month)
Stream on 2 devices at once
Full HD video resolution
Not all movies included
Standard with Ads (£5.99/month)
Stream on 2 devices at once
Full HD video resolution
30 downloads (limits apply)
Standard (£9.99/month)
Stream on 2 devices at once
Full HD video resolution
30 downloads (limits apply)
Premium (£14.99/month)
Stream on 4 devices at once
4K UHD & Dolby Atmos as available
100 downloads (limits apply)
TNT Sports (£30.99/month)
Stream on 2 devices at once
4K UHD & Dolby Atmos as available
Live football, rugby, tennis, and more in 2026
Whether or not UK consumers will appreciate having to pay for yet another streaming service, which further fragments their access to content, is of course another matter. The risk is that these increasingly high levels of content fragmentation between platforms and ever higher prices will push those who can least afford it back toward copyright infringement.