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Customers of Sky UK’s (Sky Broadband, Comcast etc.) internet, phone and TV products are being informed about the provider’s latest round of annual price hikes, which will once again be introduced from 1st April 2026. For example, broadband customers will face a flat hike of £3 to their monthly bills, which is the same as or lower than most of their largest rivals.
As for Sky’s Pay TV services, Cinema will be subject to a £1 increase per month when taken with a TV product, and Triple Play packages will see a £3 increase per month (as per the Broadband price rise). The move is different from last year, when Sky imposed a percentage based average annual price increase of 6.2% (Ofcom banned that approach), which at least had the benefit of being able to scale across lower cost and more expensive packages.
By comparison, a fixed price increase like the new one for 2026 tends to hit those on cheaper packages the hardest. The good news, if you can call it that, is Sky will give their broadband and talk (phone) customers who are unwilling to accept this hike some 31 days from the point of being notified to terminate their contract early without penalty (not applicable to their TV customers, unless bundled with broadband).
Consumer who are hit by mid-contract hikes like this could alternatively try haggling for a lower price when the notification drops (Retentions – Tips for Cutting Your Broadband Bill), which Sky does usually entertain. Meanwhile, those on benefits (Universal Credit etc.) also have the option of taking a cheaper Social Tariff – see our Quick Guide to UK Social Tariffs (Sky have these too and they’re not impacted by today’s hike).
However, it’s worth remembering that broadband, phone and TV providers are NOT immune to cost increases. Providers, much like consumers, are also suffering under the burden of rising supplier (e.g. wholesale) and lease costs, high inflation, high energy prices, the cost of adding all sorts of new services (e.g. FTTP) and catering for new regulations etc.