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Alternative rural broadband provider Quickline, which is deploying a new gigabit-capable full fibre (FTTP) and fixed wireless (FWA) network across parts of Yorkshire and Lincolnshire in England (3-Year Rollout Plan), has today revealed that their fibre network now covers 200,000 premises (plus 200k more via wireless) and they’re launching a new brand campaign.
Just to recap. Quickline is currently aiming to extend gigabit-capable broadband to a further 360,000 UK premises across thousands of rural communities (roughly 170k via publicly funded projects and almost 200k from commercial builds) and the provider was previously aiming to end 2025 with a total of 200,000 premises passed. Suffice to say, they seem to have hit their target.
The internet provider has now decided to launch a major new regional campaign championing “proper broadband, done right“, which aims to raise awareness of their service and thus boost take-up. The campaign will highlight “what matters most to customers; fair pricing, reliable connectivity, fast speeds and great service“. It also puts a spotlight on Quickline’s commitment to price certainty, at a time when many broadband other ISPs are increasing prices mid-contract.
The multi-channel campaign will run across billboards, bus stops, local press, TV and radio, significantly increasing Quickline’s visibility across the region.
Mark Bowden, Quickline CEO, said:
“We know we’re not one of the big household-name providers, and we don’t take trust for granted. As an independent broadband provider, we have to earn it, by doing exactly what we say we’ll do.
That’s why we’ve launched 2026 with a campaign that clearly sets out who we are, what we deliver and why customers can depend on us. People right across Yorkshire and Lincolnshire will start to see a lot more of Quickline as we continue to build our network and connect more homes and businesses.
This year is about growth, but it’s also about delighting customers and being visible in the communities we serve. That’s how we build long-term relationships and a network people can truly rely on.”