O2 UK Hikes Prices for Some 30 Day Pay Monthly SIM Only Customers | ISPreview UK

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Some customers of mobile network operator O2 (Virgin Media), specifically those on 30 day rolling SIM Only contracts, have informed ISPreview of how they’ve just been notified that they will be hit by a sharp price hike from 1st October 2025 (in many cases this equates to an increase of c.12%).

The increase has also been confirmed by one of O2’s support agents on their Community Forum: “As part of a recent tariff review, we’re making a small adjustment to prices for customers on a specific set of 30-day rolling SIM Only plans. This change helps ensure greater consistency across our customer base and keeps our pricing in line with the wider market.”

The customer email itself (credits to forum member insertfloppydiskhere for sharing) states: “From 1 October 2025, the cost of your Airtime Plan will increase by £3 a month. Remember, this price rise is only for your Airtime Plan – what you’re paying for your device will stay the same.”

The only good news is that, on a short 30-day plan, customers who wish to leave can easily do so without penalty.

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