Original article ISPreview UK:Read More
The annual Broadband Genie 2025 Awards survey has this morning named UK ISP Plusnet as the “Best Broadband Provider” of the year, while a variety of other internet service providers also scooped various other awards across several different categories.
The results are partly based off a OnePoll survey of 3,997 broadband bill payers (conducted between 4th July 2024 and 15th November 2024), as well as an analysis of 291,467 broadband speed tests that were run over a 12-month period. The Best Social Tariff award was separately chosen by a team of Broadband Genie’s judges.
However, it’s worth noting that ISPs could only qualify for these awards if they met certain criteria, including having 50%+ nationwide coverage across the UK (this excludes a lot of alternative networks), being listed on price comparison websites and with a minimum of 20+ customers being interviewed.
Speaking of which, we also noted that the “Best Altnet” award has been removed from this year’s listing and there’s no longer a general “Fastest Provider” award, only “Fastest Widely Available Provider” and “Fastest Wireless Provider“.
Winners of the Broadband Genie 2025 Awards
Best Provider
Winner: Plusnet (79% of users rated them the best)
Vodafone 78%
Zen Internet 77%
Sky Broadband 77%
BT 75%
Virgin Media 75%
TalkTalk 73%
Direct Save Telecom 71%
Three Broadband (Three UK) 71%
NOW Broadband (NOW TV) 70%Fastest Widely Available Provider
Winner: Virgin Media 188Mbps (average download)
iDNet 177Mbps
Zen Internet 112Mbps
Cuckoo 99Mbps
Vodafone 95Mbps
Andrew & Arnold 72Mb
BT 71Mb
Sky Broadband 60Mb
Three 55Mbps
EE 51Mbps
Plusnet 50Mbps
uno Communications 45Mbps
TalkTalk 35Mbps
Onestream 32Mbps
O2 31Mbps
NOW 30Mbps
EE Mobile 30Mbps
Vodafone Mobile Broadband 29Mbps
SSE 23MbpsFastest Wireless Provider
Three UK
Best Value for Money
Vodafone
Best provider for Speed Satisfaction
Virgin Media
Most Reliable Provider
Plusnet
Best Customer Service
NOW Broadband
Best Social Tariff
Vodafone
Best Provider for Home Working
Virgin Media
Best Provider for Online Gaming
Virgin Media
Best Provider for Streaming
Virgin Media
Most User Friendly
Plusnet
The survey also revealed some areas where improvements need to be made. For example, customers were overall least satisfied with their provider’s customer service. The category has the lowest scores of any, with Direct Save Telecom (58%) and – surprisingly – Zen Internet (64%) being significantly below the average in this area. This is unusual, as Zen usually ranks above the biggest ISPs in a lot of other consumer surveys.
Bill payers also felt they should be getting better value for money; with this category having the second-lowest average score. Virgin Media (64%), BT (64%), TalkTalk (67%) and Sky Broadband (68%), which together form the majority of the broadband market, were well off the pace of the front-runners.
Table: How do broadband provider compare for customer service and value for money?
| Provider | Value for money | Customer service |
| BT | 64% | 72% |
| Direct Save | 72% | 58% |
| NOW Broadband | 71% | 73% |
| Plusnet | 73% | 69% |
| Sky | 68% | 72% |
| TalkTalk | 67% | 73% |
| Three Broadband | 70% | 69% |
| Virgin Media | 64% | 72% |
| Vodafone | 75% | 73% |
| Zen Internet | 73% | 64% |